Discover how customer expectations have changed
Learn about changes to customer engagement and customer expectations in Salesforce’s State of the Connected Customer: Ireland Edition
How Knowing Your Target Audience Can Unlock Big Benefits
Knowing your target audience can help cut marketing costs and drive loyalty. Here’s how to find and engage your ideal customer.
Digital, Personalised Client Experiences in Wealth & Asset Management
Want to improve your wealth management client experiences? We outline how to wow clients with personalised digital-first experiences.
How Do You Measure Customer Engagement?
Learn how to measure customer engagement & the best ways to communicate with customers. “State of the Connected Customer” report included.
How Businesses Can Go Beyond Transactions to Delight Customers
Customers expect more than a simple transaction, they want personalised experiences across multiple digital touchpoints. Learn more here.
The New World of Contactless Engagement
Check out our blog to see how contactless engagement can help retailers connect with their customers in safer and better ways.
The Five Golden Rules of Healthy Lead Nurturing
Read this blog post to learn our 5 golden rules to improve lead nurturing throughout the customer journey.
Improve Lead Nurturing with Marketing Automation
Read this post to learn how to improve lead nurturing throughout the sales cycle with marketing automation.
Customers Are Happy to Share Data. Marketers, Are You Ready?
Majority of UK customers now agree they’re willing to share personal data in exchange for personalised offers or discounts. Read more here.
The Death of the Sales Pitch – How to Sell to Connected Customers
Today’s connected, information-savvy customers are leading a quite revolution. Read on how to transform the traditional sales-pitch here.