Recent Stories

Salesforce has received a positive outcome from an independent Data Protection Impact Assessment (DPIA) conducted on behalf of the Dutch government. The assessment highlights Salesforce’s strong privacy and data sovereignty controls and confirms that Sales Cloud and Service Cloud can be used in compliance with GDPR when the recommended measures are applied.

In this episode our host Vanessa Gentile speaks with Roberto Galdo, Chief Performance Officer at Merkle DACH

Marketing with Purpose | By Vanessa Gentile, Head of Marketing, Salesforce Switzerland

The gap between the SMBs that succeed with AI and those that fail isn't the cost or sophistication of the AI system, but the quality of the data it’s built on.

Salesforce Architecture Program resources can sharpen your reasoning, deepen your product knowledge, and prepare you for the Certified Technical Architect (CTA) Review Board. Learn how.

Marketing with Purpose | By Vanessa Gentile, Head of Marketing, Salesforce Switzerland

AI in customer service has progressed from chatbot pilots to advanced customer service agents autonomously resolving issues. 

Lessons Learned in moving from AI Experiments to Business Impact

Marketing with Purpose | By Vanessa Gentile, Head of Marketing, Salesforce Switzerland

Attendees at Agentforce World Tour London recently gathered to hear how AI agents are unlocking growth. Learn about the journey to the Agentic Enterprise.