Recent Stories

Learn how to understand and assess your prospect’s needs with these 7 top tips, highlighted by examples and use cases.

In an age where the customer is in control, does the customer experience matter more than the product? Read this blog to learn more.

Objections are inevitable – but if you acknowledge and handle them appropriately, they don’t need to be a barrier in the sales cycle.

Read this post to learn how to improve lead nurturing throughout the sales cycle with marketing automation.

The sales process from prospect to close is often full of unexpected turns. Here are steps to start your sales process journey.

Curious to know why Salesforce is a great place to work for Generation Z? Here is a Salesforce employee sharing 5 reasons why.

Curious to know what it takes to be a Marketing Cloud Architect at Salesforce? Read how Lukas Lunow has been blazing a trail to success.

In this blog post, you discover how to help customers manage their alignment successfully, ensuring every project delivers value.

Here are key things companies need to focus on to make sure that end-users don’t scupper the system and kill your proposed ROI.

Companies that drive innovation through the purposeful management of their innovation processes use a number of frameworks. Learn more here.