Recent Stories

Marketing with Purpose | By Vanessa Gentile, Head of Marketing, Salesforce Switzerland

The gap between the SMBs that succeed with AI and those that fail isn't the cost or sophistication of the AI system, but the quality of the data it’s built on.

Salesforce Architecture Program resources can sharpen your reasoning, deepen your product knowledge, and prepare you for the Certified Technical Architect (CTA) Review Board. Learn how.

Marketing with Purpose | By Vanessa Gentile, Head of Marketing, Salesforce Switzerland

AI in customer service has progressed from chatbot pilots to advanced customer service agents autonomously resolving issues. 

Lessons Learned in moving from AI Experiments to Business Impact

Marketing with Purpose | By Vanessa Gentile, Head of Marketing, Salesforce Switzerland

Attendees at Agentforce World Tour London recently gathered to hear how AI agents are unlocking growth. Learn about the journey to the Agentic Enterprise.

In this episode our host Vanessa Gentile talks with Keith Myers, CMO at TE Connectivity.

Marketing with Purpose | By Vanessa Gentile, Head of Marketing, Salesforce Switzerland