(Session in English)

Build an inclusive and diverse culture. Companies that focus on diversity and inclusion
outperform their peers, are more innovative, build stronger customer connections, are better at engaging talent.

At Salesforce, we elevated Equality to be one of our four core values. We are on a path to cultivating a workplace that reflects our communities and where everyone feels valued, heard and thus, creating a sense of belonging. We recognise that there is more work to be done, and we would like to invite some advocates in this area to share their experiences on how to attract diverse workforce.

(Session in English with live French translation)

In our keynote, A Celebration of Trailblazers, with guests from Breitling, PMI, Chopard, Terre des hommes, IMD, SITA, Nexthink, and Accenture, we'll explore how Artificial Intelligence, IoT, Voice Assistants and other innovative technology trends redefine the customer experience for businesses of all sizes and industries. Explore first-hand how Swiss companies are transforming their Sales, Customer Service, Marketing, eCommerce and IT with Salesforce and learn how you can become a Trailblazer changing your career, your company and your entire industry in the 4th Industrial Revolution.

(Session in English)

The new customer-driven experience demands hyper-personalized, hyper-efficient and hyper-connected approaches across marketing/sales/customer service/digital/supply chains and IT silos. Today’s leaders must transform their companies into “living businesses” that maintain perpetual customer relevance. That means they are continuously assimilating information about customer needs (while conceptualizing and creating their brands, developing products and services, marketing and selling) to drive real-time changes and deliver world-class experiences. Continuous customer relevance becomes key to drive growth, by:

  • targeting new value and business models
  • designing hyper-relevant product and services
  • building adaptive engagement channels and experiences
  • rewiring culture and organization
  • scale with a broad and new set of ecosystem alliances.

In the session you will learn how Accenture and Salesforce create a living ecosystem platform for innovation and growth.

 

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 459,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

(Session in English)

Think Salesforce is only about managing your accounts and opportunities? Think again. Find out how you can now use the World's #1 Sales Platform to manage every customer touchpoint, from lead to loyalty. You will also learn how easy it is for your sales team to use artificial intelligence to sell smarter and hear from other customer Trailblazers who are taking advantage of huge opportunity around AI.

(Session in English)

Customer expectations continue to rise. Customer service organizations must respond by empowering every employee with the skills and tools of the future, engaging customers across every channel, and elevating the role customer service plays in creating opportunity and driving growth. See the latest innovations, such as Lightning and Einstein for Service, and see how Trailblazers are using the Service Cloud Platform to differentiate their brands

 

(Session in English)

Four mains trends are affecting the labour market: flexibilization, digitalization, ageing populations and changing geopolitical forces. The labour market is changing rapidly and some spokespeople are being alarmist, propagating messages that claim that automation and digitalization will destroy jobs. What is not being said loud enough is that more jobs will be created, the essence of which is different to current jobs.

So how do employees survive in world that is full of moving professional targets? By changing mindsets and through lifelong learning. In that process, all the players in the field have a role to play: governments by providing policies that encourage lifelong learning, businesses by providing flexible, tailormade learning and time off to invest in learning, employees by becoming more agile, and by signing up to courses willingly and regularly to keep their skill sets up to date. The education system itself also need to become more flexible, with the understanding that a degree does not mean education is finished. It is in fact just beginning!

 

(Session in English)

Do you make the most of your implementation by aligning to Salesforce's Seasonal Releases? Join us to learn how an effective Sandbox Testing Strategy will make you more successful. We'll also share Salesforce on Salesforce best practices, stories, and tools to plan and evolve your Sandbox Testing Strategy to catch bugs before they bite, support production year-round, and help drive trust, quality, scale, and innovation.

(Session in English)

Personalisation is more than a buzz word - join this session to learn about the different ways you can build dynamic content using the Marketing Cloud out-of-the-box features and AmpScript.

(Session in English)

Learn how to connect, engage and motivate employees to work efficiently across your organization, regardless of role or location and accelerate the pace of business relevant collaboration within your organization.

(Session in English)

In an era of big data, machine learning and artificial intelligence the digital landscape is rapidly evolving. Hear from expert data strategists on how trailblazers are disrupting the competition by personalising consumer experiences, driving consumer loyalty, and maximising customer lifetime value in a post-GDPR world.

(Session in English)

Hear from Salesforce.org on how we are connecting for good! 

(Session in English)

Every month, more than 350 million active users engage with digital shopping experiences powered by Commerce Cloud - on par with Amazon.com and Twitter. Learn how commerce trailblazers are using the #1 commerce platform, featuring Einstein-enabled mobile experiences, to connect and unify every point in the shopping journey and hear from our own Trailblazer, on how they use Commerce Cloud to power their commerce business.

(Session in English)

 

Conversational Commerce will revolutionize the way we can interact using speech offering entirely new opportunities to interact and drive relationships with both partners and consumers. Our breakout session will be presented by Capgemini's Gwen Graman:

  • Conversational: A new dimension of customer experience
  • What recent research is telling us “Why Consumers Are Embracing Voice Assistants in Their Lives”
  • The technology and the intelligence behind it
  • Turning the opportunity into business operations. It's 'time to talk'

A global leader in consulting, technology and outsourcing services, the Group reported 2016 global revenues of EUR 12.5 billion. Together with its clients, Capgemini creates and delivers business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness.

A deeply multicultural organisation, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore®, its worldwide delivery model. We offer an array of integrated services that combine top-of-the-range technology with deep sector expertise and a strong command of our four key businesses.

Visit us at www.capgemini.com and https://www.capgemini.com/ch

(Session in English)

Modern technologies require new deployment approaches – Salesforce is no exception. Please join Matt Miller, Global Application Director, Dentsu Aegis Network and Laura Diaz, MVP Salesforce, to uncover how the fastest growing media group in the world has successfully deployed its CRM Programme in less than 3 months. Discover how, using the blue-infinity rapid deployment framework, your organization can rapidly scale its CRM programme and successfully deploy CRM Best Practice across 30 markets within a year.

blue-infinity Linked by Isobar helps brands and businesses embrace the full potential of digital through the unique combination of strategy, marketing, creative and technology. We believe in ideas without limits. Our digital expertise is backed by robust systems and platforms, and is underpinned by the power and scale of Dentsu Aegis Network, through +50,000 experts in 145 countries who innovate the way brands are built. Visit us at www.blue-infinity.com

(Session in English)

Every digital transformation starts and ends with the customer. Customers expect connected experiences across every channel and touchpoint, and integration is now a strategic part of every digital transformation. Join us to hear how brands like Unilever use MuleSoft to dramatically accelerate their innovation.

(Session in English)

Are you wondering how to manage your Lightning transition? Join our small group session with Salesforce experts and other customers to hear what to do during the preparation, rollout, and optimization phases of your transition. Understand how to evaluate technical processes, develop a launch strategy, monitor success metrics, and much more.

(Session in English)

Tracking sales metrics correctly can mean the difference between hitting your goal and ending up in an entirely different place. Join our small group discussion with other customers to learn how to create reliable reports and dashboards using metrics that make sense for your business objectives. We will discuss best practices for identifying, creating, managing, and assigning metrics so everyone on your team can make better decisions.

(Session in English)

This session will be an interactive group discussion focused on identifying opportunities to automate regularly scheduled sends and share ways to utilize Automation Studio using the Marketing Cloud. We will also discuss the difference between Playbooks and Automation Studio to cover topics such as common automations, playbooks, triggered versus scheduled emails and additional resources.

(Session in English)

Implementing Salesforce CPQ might be a scary thought for Salesforce Admins tasked to ensure that data and functionality across Products, Opportunities, Assets, Contracts and other Object data are migrated properly. In this session, we're going to highlight considerations, approaches, and methodologies that can help Salesforce admins tasked with CPQ implementation transform and migrate existing native Salesforce data.

(Session in English)

In this breakout session, Deloitte will share a point of view on current industry challenges surrounding fundraising, grant/program management and impact reporting. You will see real-life use cases and product demonstration on how to overcome these challenges. Learn how to you leverage power of Salesforce platform and gain more time for activities that make a real impact to your cause. A Q&A session will follow the session.
The session will give you a taste of the art of possibilities when processes and systems are truly aligned to support your cause and operating model.

(Session in English)

Today over 5 million apps run on the Salesforce Platform. Join us to see innovation in action with amazin trailblazer stories. Hear how industry-leading CIOs are transforming their businesses with apps and empowering their IT teams to extend the power of the world's leading CRM. Learn about our exciting announcements and new features of low-code app dev with Lightning, new AI services with Einstein, new cross-cloud integration tools with Platform Events, and new ways to learn with Trailhead.

(Session in English)

The digital era represents a fundamental shift in how traditional business operate. In this presentation Ben Ninio, the head of Syngenta Digital, will share Syngenta’a story and experiences. Ben will explore how customer centricity and data are transforming the industry and why this matters for everyone.

(Session in English)

Do you want to get more traction in your Front Office Transformation? Then come to our session to hear how we implemented the Salesforce Marketing Cloud and transformed our clients Sales and Marketing within 3 months.

To give you exclusive insights, we invited our guests Christan Ehlert Head of Architecture Management and Mike Fuhrmann Chief Marketing Officer at Generali to speak with us on stage. 

They will describe their goals they had for the transformation and together we will show you how we made it happen.

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 158 countries with more than 236,000 people who are committed to delivering quality in assurance, advisory and tax services. Within PwC Switzerland more than 3,200 employees and partners in 14 locations in Switzerland and one in the Principality of Liechtenstein help to create the value organisations and individuals are looking for. Find out more and tell us what matters to you by visiting us at www.pwc.ch.


PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structurefor further details.

(session in English) - This session will be from 15:00 to 15:45

Information will be available soon

(session in English)

Join this session to learn Salesforce tips and tricks how to add visibility on the priority areas, identify issues sooner and produce business results while saving time for your users and yourself.

(session in English)

Want to give your service agents and customers at-a-glance access to the information they need? Get started with Service Cloud Knowledge in Lightning. In this small group session we're going to discuss and share with you the key components, how to set up Lightning Knowledge, and provide best practices for planning your implementation.

(session in English)

Learn how to develop a journey practice and start confidently creating journeys across your customer lifecycle. In this small group session we will discuss best practices on how to establish a journey strategy by setting goals, defining an audience, auditing data, and brainstorming content and channels.

(session in English)

Learn how to develop a journey practice and start confidently creating journeys across your customer lifecycle. In this small group session we will discuss best practices on how to establish a journey strategy by setting goals, defining an audience, auditing data, and brainstorming content and channels.

(session in English)

Join us to learn how to promote the migration to Lightning. We'll discuss the cost of not transitioning to Lightning, the steps you can use and the KPI's against them, and the 90-day Lightning transformation process.

(Session in English)

Every month, more than 350 million active users engage with digital shopping experiences powered by Commerce Cloud - on par with Amazon.com and Twitter. Learn how commerce trailblazers are using the #1 commerce platform, featuring Einstein-enabled mobile experiences, to connect and unify every point in the shopping journey and hear from our own Trailblazer, on how they use Commerce Cloud to power their commerce business.

(Session in English)

Are you planning to rapidly scale your business, but lacking the right platform to help you connect your Marketing, Sales and Customer Service teams to create a holistic customer experience?

Salesforce Essentials is the No.1 platform for Swiss Start-Ups and SMBs to tackle growth! Join our interactive breakout session!

  • Sell more at record speed
  • Make every new customer a loyal one
  • Start your journey on the CRM platform that grows with you

(Session in English)

China continues its booming growth and its consumers have stepped up their purchases of imported goods. Without a doubt the global retail industry is in a frenzy that a singular mobile application developed by Tencent - WeChat - has transformed shopping in China. It has created a multi-faceted digital experience and is the primary touchpoint between Chinese consumers and brands who want to develop this growing market for themselves. This multi-purpose social media mobile application, provides over 902 million daily users with a variety of features allowing consumers to immerse themselves in the app, seamlessly combining integrated WeChat stores of their favourite brands, secure one-click payments, ratings and sharing experiences. But WeChat transcend online, it is about connecting brands and their sales staff in store with customers, bridging offline and online.


Intrigued how you can also dip your toes in this ocean of social-selling opportunity? Join Michael Wade, Professor of Strategy and Innovation at IMD and Antonio Carriero, CD&TO from Breitling to learn more about the success of this social-selling powerhouse and how an integration with Salesforce can help you leap to the front of the pack.

(Session in English)

Salesforce Quip: Make things happen with less email and fewer meetings.

Salesforce Quip is a new way of collaborating that fuels a culture of action across your company with documents, slides, and spreadsheets that stay up-to-date and keep the conversation in focus. This empowers your employees to get things done faster with less email and fewer meetings. Learn how Quip unifies content and communication in exciting new ways and is helping to drive cultural transformation.

(Session in English)

In this session we will focus on how you can improve your Salesforce Implementation and adapt it to your changing business needs. We will discuss the key questions to ask before beginning a Salesforce implementation, ideas and strategies to promote a successful launch, and how to create a roadmap to success.

(Session in English)

Learn how to leverage Einstein Bots to increase case deflection and reduce service cost through self-service. We are going to share best practices on the capabilities of Einstein Bots and exchange ideas on how to set up a simple customer service chatbot.

(Session in English)

Did you know that nearly 30,000 Salesforce employees use Quip every week to create better work, faster? Quip's mobile Cloud platform improves communication by 50% while reducing emails and meetings. Join us to learn Quip tips on how to accelerate your commercial success from Quip power users from Salesforce marketing and sales.

(Session in English)

Join the Success Cloud team as we walk you through the highlights of the proven approach to helping our customers achieve their most ambitious goals. Our Salesforce advisory services guide our customers with best practices for business, cultural and technology change, to achieve huge business value and wide adoption.

(Session in English)

In partnership with Vera Solutions, the Geneva 2030 Ecosystem has utilised Salesforce to track the growth and composition of its community over time. Salesforce allows them to manage mailing lists, events, and campaigns, and measure how their members engage with them to push forward the Sustainable Development Goals and reach them by 2030. 

Don't miss your chance to discover how the power of the Customer Success Platform and the world's smartest CRM can help you be your best.