Technology today is evolving exponentially, with each new innovation unlocking new opportunities for you to connect with shoppers.
Consider the rapid rise of voice-operated apps, products, and digital home assistants. The speed and ease of voice recognition is making serious waves in all industries — 24% of consumers now own an in-home voice-controlled device, with another 20% planning to purchase one in the next year. Now is the time to optimise marketing and SEO strategies for voice-driven shopping, as the market embraces this new method of user interaction.
Virtual reality (VR) and augmented reality (AR) also provide opportunities for new retail models as brands experiment with their capabilities. For example, virtual shopping has the potential to give customers an immersive brand experience, right in their homes. They can explore products, test them out in different settings, “try on” clothes, and then complete their purchases right then and there.
However, there are simpler and cheaper ways to tap into the VR/AR trend. It might be something as simple as targeted ads with instant purchase options, or AR features that customers can use in-store to check online availability for products that are out of stock. Regardless of what the future holds for VR and AR, it is safe to say that the possibilities for retail innovation are endless.