– As more and more shoppers interact with brands on their phones, a huge consideration for your website’s design is making sure that users have the same experience across every channel, on every device. This makes mobile functionality and responsive design essential.
For example, did you know that mobile pages that load one second faster experience up to a 27% increase in conversion rates? As such, optimizing your ecommerce site for mobile is no longer an added bonus or afterthought; it should be your main priority. It is imperative that your site works across every major device and operating system, ensuring that you are not automatically ruling out a large portion of shoppers. A good way to prevent problems across devices is to use a platform that prioritizes responsive design. This saves time on testing and guarantees that your site will function well anytime, anywhere, on any device.
When it comes to designing mobile experiences, it is also important to embrace the latest innovations that respond to today’s consumer demands. For example, one-touch mobile payment option and optimized checkouts have been proven to reduce abandoned carts, giving mobile shoppers fast, easy purchase methods that maximize convenience — and conversion rates.