When it comes to customer communications it’s beyond doubt that mobile apps are firmly in the mainstream. Apple’s App Store has over 1.2 million apps available, has supported over 75 billion downloads and receives 300 million visits each week. And even these figures only tell half the story, with the Google Play platform for Android now touting nearly 1.5 million apps itself.
Revolutionary companies such as Uber and Airbnb have built their entire business models around apps, taking advantage of the ubiquity of connected devices – the Internet of Things.
With smartphones capable of providing everything from location-based services to high-speed streaming and social integration, apps that make innovative use of the technology are changing entire industries.
The opportunity is there to take customer-facing mobile apps far beyond a basic content delivery platform, offering real mobile-native experiences that change how your customers see you.
With an integrated platform such as Salesforce, the apps you build can pass real, valuable data to and from your CRM system – giving you a solid platform for everything from campaign-specific marketing apps to true multi-channel customer service.