Generative AI promises big time and productivity savings for sales teams. Social selling leader Daniel Disney shares how to write great prompts — and why you may not need them in the future.
Email marketing continues to change, but the core principles have remained the same: Give your customers something of value, and they’ll return the favour.
Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.
Shoppable content lets customers turn social scrolls into buying sprees, all on the same platform. Here’s how you can increase conversions while telling your brand’s story.
Companies that have a direct relationship with consumers understand what shoppers want. This data can influence everything from product decisions to retailer relationships.
To keep customers for as long as possible, account managers must be laser-focused and nurturing. Sales and business coach Marcus Chan shares four account management skills to help you harness both mindsets.