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What is a CDP and what's a CDP used for? This article gives you a comprehensive understanding of a customer data platform, how it works, and what it is used for.

Learn why customer trust matters more than ever across markets and how you can effectively deliver on their expectations to create high-value relationships.

Startup owners looking to transform a great idea into a successful product should incorporate these five best practices in their product development strategy.

MSMEs can leverage digitisation in business to streamline processes and connect with their customers better, achieving sustainable growth in the process.

Low code development platforms are now driving rapid digital transformation. They're arguably the future of software development. This article explains why.

An integrated SaaS solution is created to function as a complete unit and ties the different functions more strongly together, enabling it to address the unique requirements of SMBs much better than standalone software applications.

A foundation for a positive customer experience rests on twin pillars of a customer-first philosophy and a trusted CRM platform

With Slack, organisations can combine technology with a human touch to create an engaging and enhanced employee experience, leading to an excellent customer experience as well.

These 5 digital marketing hacks will help you personalise the interactions between your customers and your brand, leading to higher engagement and consequently, higher sales.

Data Cloud: Turn your data into real-time customer magic with the first real-time CRM platform. Now enable your teams to meet customers right where they are, like never before!