Recent Stories

Account-based marketing is a hit among B2B marketers for delivering better results through targeted, hyperpersonalised engagement with existing customers. Discover the steps to start ABM.

Find out how the fintech industry can accelerate financial inclusion in India with increased access to credit, innovation, and promoting a cashless economy.

Get tips from Ashwin Chendilnathan, Joint Managing Director, Vijay Raja Group on how MMEs can prepare for disruptions to their business in 2022.

Digital transformations can be hard. But here’s how one high-tech manufacturer used Salesforce Illuminate methodology to effectively execute their digital strategy.

For companies that provide field service, the quality of this service is critical to brand advocacy and building repeat business.

Customer service management helps build stronger business-buyer relationships. Read this article to learn how you can increase your customers’ satisfaction rates.

Salesforce CDP resolves customer data challenges by unifying customer data and enabling informed decision-making. Read on to learn how it can help Indian businesses overcome their customer data challenges.

Get tips based on insights from the 5th Small and Medium Business Report on how SMBs can make work easier to gain employee trust.

Learn what a Salesforce CoE is, what are a COE’s benefits, and how it helps digitally transform your business and optimise the value derived from technology.

Learn how to overcome marketing challenges in 2022 with Chris Jacob, as he shares highlights from Salesforce Research’s 7th State of Marketing report.