Recent Stories

Make every marketing dollar and effort count by measuring and monitoring these marketing metrics along the entire customer journey.

Developing a new and fresh marketing mindset - tips from celebrated ‘marketoonist’, Tom Fishburne.

Chatbots are no longer just a cool, fun addition to your business online. According to Gartner, by 2022, 70% of customer interactions will involve emerging technologies like chatbots.

Implement right b2b sales technology solutions and process. Read here the complete story on how BPCL is partnering with Salesforce to transform its sales processes and customer experience.

Follow the real-life stories of six companies that are harnessing Sales Cloud to transform customer experiences, sales performance, and productivity.

Join global efforts to mitigate climate change. Learn how Salesforce Net Zero Cloud can help your business reduce its carbon footprint and improve sustainability.

B2B vs B2C. Understand the major differences between B2B and B2C ecommerce and learn successful strategies to optimise them.

Optimising your sales process streamlines lead qualification, resource allocation and enables your sales teams to close deals more efficiently, achieve higher conversion rates, and maximise revenue. Learn more with Salesforce India.

Interaction Studio is a customer interaction management solution and helps to an in-depth understanding of your customer prospect. Find out how Interaction Studio can help brands build customer loyalty.

Read Digital Transformation tips from the SME leaders to build a digital-first business. Digital transformation involves using digital technologies to make a process more efficient or impactful.