Data Cloud for Marketing Pricing

Data Cloud for Marketing unifies real-time data from marketing, sales, commerce, service, loyalty — and beyond — to create a unified profile for every customer. It gives marketers a single source of truth for every customer to power real-time automation, intelligence, and experiences that feel personal and seamless across the full customer journey.

Data Cloud pricing is consumption-based, meaning you pay only for the services you use. Consumption is paid for using Data Services Credits and Segmentation & Activation Credits.
*This edition requires an annual contract

Power your usage with additional credits.


Segmentations & Activations

Purchase credits to create segments and send to activation targets.


USD/100,000 credits
(billed annually)

Data Services

Expand or replenish data services credits in addition to that provided with the starter pack.


USD/100,000 credits
(billed annually)

 The base Data Cloud Starter does not include any Segmentation and Activation credits.

Extend your capabilities with add-ons.


Ad Audiences

Activate segments to advertising platforms.


(billed annually)

Data Storage

Additional storage from that provided with the starter pack.


(billed annually)


Support and Success Plans


Included Support:

Everyone can access our Standard Success Plan, which includes self-guided and self-service resources: Trailhead, Help Portal, communities, knowledge articles, and webinars.

Additional Support:

Our Premier and Signature Success Plans offer expert guidance and support for additional fees, with features like expert coaching sessions and 24/7 support.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.

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