Marketing Cloud, Trailhead...
Read the latest studies and reports from the world's best known business analysts.
IDC White Paper: The Salesforce Economy Forecast
Get the IDC white paper, sponsored by Salesforce, that shows 3.3 Million New Jobs and $859 Billion New Business Revenue to Be Created from 2016 to 2022.
IDC White Paper: The ROI of Building Apps on Salesforce
Get the IDC white paper, sponsored by Salesforce, that shows how App Cloud delivers 478% ROI.
IDC MarketScape: Worldwide PaaS and Developer Services 2017 Vendor Assessment
Salesforce has been recognized as a leader in the IDC MarketScape: Worldwide PaaS and Developer Services 2017 Vendor Assessment.
IDC Report: Houghton Mifflin Harcourt Relies on Salesforce Wave Analytics to Enable Its Sales and Marketing Teams
See how HMH is using Wave Analytics to earn a five-year ROI of more than 200% and will break even on its investment in less than one year.
IDC MarketScape: Worldwide Enterprise Social Networks 2014 Vendor Assessment
IDC reports that the Salesforce platform has become the primary interface to integrate with other major enterprise applications.
IDC InfoBrief sponsored by Salesforce, Selling to the Information-Driven Business, May 2015
Learn how can marketing and sales work together to influence and improve the customer experience when the prospect is in the driver’s seat.
Nucleus Research Note: Salesforce Quip
In analyzing the experiences of Quip customers, Nucleus found moving to Quip increased their productivity by 15 to 20 percent and typically reduce time spent in meetings by one-third.
Salesforce.org Nucleus Report on Corporate Philanthropy
Did you know that consumers are willing to pay 6% more for products from socially responsible companies? A new Nucleus report shows how corporate giving programs enable organizations to support their brand, sustain customer loyalty, and recruit and retain talent.
Nucleus Research Marketing Automation Value Matrix 2018
Nucleus positions Salesforce as a leader in marketing automation.
CRM Technology Value Matrix 1H2017
Nucleus positions Salesforce as is a CRM leader in usability and organic functionality across sales, marketing and customer service.
5P Consulting: Salesforce Essentials ROI Case Study
Read how boutique consulting firm, 5P Consulting, implemented Salesforce Essentials, was up and running within a week, and delivers an ROI of 998 percent in less than a month and a half.
Matouk: SMB ROI Case Study
See how an American bedding manufacturer, Matouk, streamlined their operations by increasing staff productivity, customer service productivity and marketing automation -- resulting in a 223% ROI over just six months.
Cloud Multiplies Analytics ROI by 2.3 Report
Read this report and learn why ROI on analytics solutions deployed to the cloud is higher than solutions deployed on-premise.
Nucleus ROI Case Study: Einstein Analytics and Shazam
See how Shazam uses Einstein Analytics to drive ROI, increase employee productivity and retain existing customers with the new Nucleus ROI Case Study.
Talent Plus: ROI Case Study
See how integrating Sales Cloud better with business operations got Talent Plus 650% ROI in just 2 months.
HD Supply: ROI Case Study
HD Supply Facilities Maintenance deployed Sales Cloud to support its growing sales organization and provide managers with greater visibility into its sales pipeline with an 750% ROI.
SALES CLOUD, SERVICE CLOUD
Wind River: Benefit Case Study
Wind River deployed Salesforce Sales and Service Cloud in order to replace an older system with limited functionality and on-premise constrictions.
Activision: A social customer service ROI story
Activision integrated Salesforce Social Studio with its Service Cloud.
The City of Elgin: A public sector ROI story
The city of Elgin, IL, deployed Service Cloud with Knowledge Base, Chatter and Community Cloud to streamline the functioning of 19 departments and a 311 system for non-emergency issues and requests.
Flexera Software: A customer service ROI story
Flexera Software deployed Service Cloud to streamline and consolidate their customer service and support process for greater visibility across customer relationships for an an 100% ROI.
Piedmont Healthcare: ROI Case Study
Get the numbers behind Piedmont Healthcare’s successful partnership with Marketing Cloud. See how they achieved an 83% increase in ROI, higher open rates, clickthroughs, and more.
Room & Board: ROI Case Study
Room & Board achieves an ROI over 2875% from its relationship with Salesforce Marketing Cloud.
Amplify: ROI Case Study
Learn how financial cooperative Amplify Credit Union achieved 1079% ROI in just 16 weeks through its use of Marketing Cloud.
Nucleus Research Note: Salesforce Dips Its Toes into ABM
Nucleus Research predicts Salesforce Einstein Account-Based Marketing will raise the bar for ABM providers and help marketers improve integration and collaboration with sales.
SALES CLOUD, SERVICE CLOUD
Ovum Enterprise Case Study: Delivering Exceptional Service Across the Student Lifecycle
See how Pepperdine University improved the student experience with institution-wide CRM with Salesforce.
Ovum Decision Matrix: Selecting a CRM Solution for Telecoms
Salesforce is a Market Leader for the second time in a row in communications industry-specific CRM. Ovum highlighted our strength in unified omnichannel customer experience delivery, social and mobile channel functionality and the partner ecosystem.