From AI-powered nudges for field reps to agentic distributors' assistants on WhatsApp — Salesforce helps consumer goods companies plan smarter, sell faster, and build lasting distributor loyalty.
For the retail sales rep, the distributor, or the business leader — Salesforce brings AI, data, and CRM together so every visit, order, and decision drives profitable growth.
See how a consumer goods sales rep uses Agentforce and the Salesforce mobile app to plan smarter, execute visits efficiently, manage orders, and hit scheme targets — all in one intelligent workflow.
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See how a CPG distributor uses Agentforce, Data 360 and Tableau to manage inventory, place smarter orders, streamline dispatch, and get 24/7 AI support via WhatsApp — all in one platform.
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* Salesforce customer success metrics.
Let Agentforce take the manual work out of promotion planning. From generating account insights and recommending promotions to creating and sending them for approval, this feature streamlines the entire process, saving you time and effort.
Save time, increase sales, and improve compliance with an agentic guide for each rep. Automate visit scheduling, account summarisation and product recommendations grounded in real-time field data.
Calculate, match, and measure accrued liabilities for active trade programmes natively in Consumer Goods Cloud. Ensure finance managers can track liabilities and automate manual tracking for key account managers.
Hear how consumer goods brands are using Agentforce to transform their customer, consumer, and employee experiences.
Deliver profitable growth on one deeply unified platform. Equip your sales, planning, omni-channel execution, and service teams with unified data and agentic AI to drive brand growth.
"Consumer Goods Cloud enables us to bring our wholesale partners up to a standard that meets our level of detail and trains them on the data that we want.”
Cody StantonDigital Product Manager, Casper
Leverage a network of industry experts to streamline implementation, scale adoption and augment functionality.
Try Consumer Goods Cloud free for 30 days. No credit card. No installations.
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Learn how Salesforce delivers profitable growth.
Consumer packaged goods (CPG) CRM is a software solution that strengthens customer relationships and makes businesses more efficient. Salesforce is the world's #1 AI CRM for CPG with industry-specific solutions to activate B2B and B2C data to deliver profitable growth.
Salesforce is a robust CPG CRM solution with proven experience in unifying and activating disparate data, building brand relevancy with target consumers, driving brand growth with their retail customers, and increasing efficiencies across all functions of the business.
The exact CPG technology your business needs can vary depending on how your business works. Salesforce for Consumer Goods has many solutions across B2B and B2C functions that deliver profitable growth for your business. Contact us to see what works for your business.
Salesforce is the world's #1 AI CRM for CPG. We develop solutions across B2B and B2C to deliver profitable growth. Consumer Goods Cloud is our industry specific product built on the Salesforce platform and equipped with integrated planning and execution capabilities.
We offer a range of capabilities across the Salesforce platform. For instance, with Consumer Goods Cloud you can generate personalised playbooks with generative AI to deliver guided selling with personalised messaging that highlights unique product features. Learn more about AI in the consumer goods industry.
