Introducing Loyalty Management

Nurture relationships and create lasting loyalty on the world’s #1 CRM.

With Loyalty Management, your business can engage with customers in meaningful ways — bringing value to their experience and to your business.


Put the customer experience at the center of your loyalty program.


Leverage Customer 360 to deliver unique experiences.

Generate a single source of truth for members that enables personalisation at scale and weaves loyalty throughout the customer experience.

Make loyalty a business strategy informed by the power of Salesforce Customer 360

Get a unified view of your program members to engage them with relevant and personalised experiences

Make loyalty more than a program and bring it into every touch point in the customer or partner journey

Set up B2B and B2C programs in any industry.

Loyalty Management lets you configure programs that fit the exact needs of your business and your customers.

Set up and manage programs from beginning to end with an easy-to-use interface

Build a loyalty program with benefits, vouchers, and rewards that will excite your customers

Set up and manage programs from beginning to end with an easy-to-use interface


“Businesses in every industry are tasked with reimagining their loyalty strategies and Salesforce is equipped to help them with a flexible platform that helps them create unique programs. We're excited to partner with Salesforce on the future of loyalty.”



Integrate programs for a unified customer experience.

Tap into out-of-the-box integrations with the Salesforce platform and APIs to connect Loyalty Management with the rest of your systems for a unified experience.

Unify your data strategy to better understand how to target your loyalty program members

Leverage existing Salesforce integrations to create an end-to-end customer experience

Choose loyalty management solutions that connect to your other business systems through integration-ready APIs


Deliver personalisation for members at scale.

Deliver more dynamic and personal loyalty experiences for customers by removing silos and connecting member data across multiple systems. Create a consistent customer reward program experience — rewarding them for their engagement and their loyalty across every interaction and touch point they have with your business.