Einstein Account-Based Marketing

See Einstein Account-Based Marketing in Action.

Identify the right accounts.
Improve customer engagement.
Align sales and marketing.
Measure and optimise campaign performance.

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WHY EINSTEIN ABM

Rise above the rest with Einstein ABM.

Supercharge your ABM with intelligence.

Apply artificial intelligence to traditional ABM to create more personal interactions with every key account.

Einstein ABM is built on the #1 CRM.

Make Sales Cloud your intelligent ABM dashboard, and unite sales and marketing on the world’s smartest CRM.

One solution. One seamless experience.

Keep your sales, service, and marketing data in one place using a fully integrated platform.

THE COMPLETE ABM SOLUTION

Automate your intelligent account-based marketing with Salesforce.

IDENTIFY THE RIGHT ACCOUNTS

Focus your team on high-value targets.

Let Einstein dig into your customer data to determine your best customers.

See who’s ready to buy.

Use predictive lead scoring to get intelligent insights built on machine learning to discover which accounts are most likely to close.

Map your leads to the right accounts.

Use powerful deduplication rules to automatically connect leads and contacts to the right account.

Identify new prospects in your accounts.

Develop and target lookalike accounts that are similar to your best customers so you can reach new audiences at scale.

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See who’s ready to buy.

Use predictive lead scoring to get intelligent insights built on machine learning to discover which accounts are most likely to close.

Map your leads to the right accounts.

Use powerful deduplication rules to automatically connect leads and contacts to the right account.

Identify new prospects in your accounts.

Develop and target lookalike accounts that are similar to your best customers so you can reach new audiences at scale.

Watch Demo

Learn More

“With Einstein ABM, we can grow our business by delivering the right content to our key customers at the exact right time.”

Bill Bellico, Director of Marketing & Inside Sales, Roofing Division, Sika

IMPROVE CUSTOMER ENGAGEMENT

Inspire interaction in the perfect moment.

Personalise every message to acquire new prospects from identified accounts, and nurture those contacts.

Deliver personalised ads to target accounts.

Create personalised campaigns to show the right ads with the right messaging to the right accounts.

Put your prospects on account-based journeys.

Deliver targeted journeys to your top accounts based on their interactions, so that they receive the content that matters most to them.

Create dynamic web experiences.

Use dynamic content to deliver personalised web experiences based on what you know about your accounts.

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Deliver personalised ads to target accounts.

Create personalised campaigns to show the right ads with the right messaging to the right accounts.

Put your prospects on account-based journeys.

Deliver targeted journeys to your top accounts based on their interactions, so that they receive the content that matters most to them.

Create dynamic web experiences.

Use dynamic content to deliver personalised web experiences based on what you know about your accounts.

Watch Demo

Learn More

“Salesforce's Einstein ABM layers artificial intelligence into a single solution.”

Keith Dawson, Principal Analyst, 451 Research

“Salesforce’s Einstein ABM layers artificial intelligence into a single solution.”

Keith Dawson, Principal Analyst, 451 Research

ALIGN SALES AND MARKETING

Unify your message across all touchpoints.

Align your sales and marketing teams around your common goals.

Equip your team with deeper insights.

Keep your sales teams informed about business developments and trends that affect their key accounts.

Make decisions based on real-time data.

Let your sales team know exactly when to reach out by acting on real-time alerts.

Make every team member a marketer.

Empower your sales and service teams to send personalised 1-to-1 emails at scale — built on marketing-provided templates.

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Equip your team with deeper insights.

Keep your sales teams informed about business developments and trends that affect their key accounts.

Make decisions based on real-time data.

Let your sales team know exactly when to reach out by acting on real-time alerts.

Make every team member a marketer.

Empower your sales and service teams to send personalised 1-to-1 emails at scale — built on marketing-provided templates.

Watch Demo

Learn More

84% of marketers are seeing higher ROI with ABM than other marketing programs.

INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION

MEASURE AND OPTIMISE CAMPAIGN PERFORMANCE

Evolve and refine your campaigns as you grow.

Measure the success of your ABM campaigns and track how specific accounts are moving through the funnel.

Track campaign performance.

Immediately know which campaigns and channels have been most successful in driving pipeline for key accounts.

Optimise campaigns based on visual insights.

Use a visual testing interface to optimise how prospects are moving through your campaigns.

Get account tracking at your fingertips.

Track how target accounts are moving through the sales funnel.

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Track campaign performance.

Immediately know which campaigns and channels have been most successful in driving pipeline for key accounts.

Optimise campaigns based on visual insights.

Use a visual testing interface to optimise how prospects are moving through your campaigns.

Get account tracking at your fingertips.

Track how target accounts are moving through the sales funnel.

Watch Demo

Learn More

Learn more about account-based marketing.

Discover the right tools, get into strategy, and see ABM for every role.

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