Bearing in mind the complexity sometimes inherent in creating an account, especially on a mobile device, you should always offer an option to check out as a guest.
Let shoppers know your site is a secure, safe, and trusted place to process their transaction, beyond security best practices such as HTTPS and password encryption. Include words like “secure” and “encrypted,” or add security icons and logos like Verisign or Symantec on the checkout page to improve conversion rates.
Mobile users hate filling out forms, especially on a small screen, so use autofill and auto detect to prepopulate fields. This includes zip codes and geolocation to detect city and state. To prevent the need to resubmit a form, validate user input in real time by checking the format for emails, passwords, and phone numbers.
These best practices are just the tip of the iceberg when it comes to bringing more shoppers across the finish line. This easy, interactive path of learning explores the reasearch, insights, and best practices you'll need to convert today's mobile shoppers.