An analysis of Commerce Cloud customer sites revealed that the majority of site traffic, sales, and conversions come via organic search. In fact, nearly 40% of online shoppers begin their product search with a search engine. Google is deeply embedded within the behavior of today’s digital savvy shoppers, and merchants without an effective SEO strategy are invisible to a large number of potential buyers.

SEO statistics at a glance:

  • Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5%, and Yahoo at 7%.2
  • Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%.3
Commerce Cloud Search Engine Optimization (SEO) Tools empower merchants to maximize their ranking in search engine results, improving organic traffic, boosting sales, and growing GMV. Developing an SEO strategy for digital commerce can be complicated by large product catalogs featuring hundreds or even thousands of available product listings. It’s critical for merchants to optimize their online storefront for both shoppers and search engines to navigate. Salesforce B2C Commerce provides merchants with a rich set of site architecture and SEO tools to help search engines crawl and index sites for more favorable page rank.
 

Grow traffic.

Generate new clicks and visits by ranking at the top of search results.

Improve conversion.

Target shoppers that are actively searching for products.

Create SEO-friendly URLs.

Construct custom URLs that define product attributes, descriptions, or geography.

Leverage canonical tagging.

Construct custom URLs that define product attributes, descriptions, or geography.

Boost ROI.

Acquire new customers organically, without additional investment.

Increase brand presence.

Improve page rank and grow site traffic.

Import XML files for SEO tags.

Import batch SEO tagging of products, categories, titles, descriptions, keywords, and URLs with an XML spreadsheet upload.

Redirect sites and customize URL mapping.

Set mapping rules and 301/302 redirects to predefined locations.

 
 
 
Metadata controls how pages should be indexed and served to users on an S ERP (search engine result page) and in social media channels. Commerce Cloud makes it easy for merchants to create unique meta tags and optimize their rank by leveraging a rule engine built into Business Manager.
 
Leverage a number of other SEO tools within Commerce Cloud Digital including: customizable 404 pages, broken URL analyzer, custom robots.txt file, configurable image alt tags, optimized images with Digital Imaging Service (DIS), character replacement, and more.
 
Learn more about how Salesforce B2C Commerce can help you optimize your SEO strategy, improve page rank, and grow traffic.

Business Insider 2016

NetMarketShare, 2016

3 NetMarketShare, 2016

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