Is it really fair to judge a candidate based on the weekend vacation pictures they posted on Facebook? It depends. After all, people are allowed to keep their personal and professional lives separate, and some say that one should not be a factor in the other.
However, when it comes to issues such as the use of racist or sexist language, evidence of illegal or unethical activity, and so on, social media very often affects someone’s career.
The fact is, when an employee posts something objectionable on social media, it puts the company in a very difficult situation. Oftentimes the post is simply not defensible, and the company feels it has no option but to terminate the individual. When a company’s stated core values are in conflict with what an employee is saying on social media, the company has every right to disengage. Taking a look at a candidate’s social media accounts before you extend a job offer may alert you to this red flag. If you can see it, so can your customers.