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Use your sales technology and process to differentiate your company, products, and yourself in the marketplace. Mike Martin, Director, Indianapolis Delivery Center at Appirio, shares his secrets to getting things right. From cultivating feedback from across your organization to getting the right data into your CRM, there are steps everyone should take to achieve a level of operational excellence that sets them apart.

Great news! The two things you can best control — sales technology and process — are what the market will always notice. ”

Mike Martin | Director, Indianapolis Delivery Center, Appirio