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Knowing why you win (or lose) can be as important as the actual deal, but less than 10% of B2B sales teams do win-loss reviews. Join Cian McLoughlin, Founder and CEO of Trinity Perspectives and author of Rebirth of a Salesman, as he illuminates the benefits of conducting win/loss analyses and listening humbly to customers. Their feedback isn’t always positive, but it’s always constructive. You can use what you learn to deepen the relationship, provide more benefits, and systematically improve your sales practice.

Don’t worry about the trust, that will take care of itself if you do your job. Worry about being an advisor.”

Cian McLoughlin | Founder and CEO, Trinity Perspectives, and author of Rebirth of a Salesman