Yes, it’s tempting to stop mapping the buyer’s journey when the deal closes, but here’s why you should avoid the temptation. The more successful a customer is in using a product, the stronger your relationship with that customer will be. Join Rachel Orsten, CEO at UserIQ, as she shares techniques for defining a successful user of your product and how these techniques can be applied to map the entire buyer’s journey.
“I was selling systems that had a very, very long sales cycle. If you chose the wrong targets, you could end up empty-handed.”
“Onboarding is a critical phase in the customer journey and ideally you want to see value in that phase.”