Here’s the thing about finding the right path to growth: There’s never just one path. Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce and author of Growth IQ, points to the North Star that covers all the paths she’s found most effective: the voice of your customer. That is the true guide to growth for reps, sales leaders, and anyone doing business.

When making decisions about customer experience — always start with the customer.”

Tiffani Bova | Author of Growth IQ
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