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Leaps in technology are opening up the toolkit of account-based marketing (ABM) to companies of all sizes. Join Gil Allouche, CEO at Metadata.io, as he highlights the best approaches to expanding your targeted-account efforts, and the best ways to start delivering more leads that sales will love to close. Before you dive in, get your feet wet by testing targeted-account efforts with a few of your best accounts. Always focus on experimenting and automating. As you test and find what works, push ahead. These are among the actionable insights you’ll gain from this pioneer of ABM.

For sales leaders today, be comfortable trying out new systems — don’t rip and replace. Take 20% of your budget and set that for experimentation.”

Gil Allouche | CEO at Metadata.io
 
 
 
Learn from the best. Sell like the best.