In many companies, implementing a CRM is equivalent to freezing it in carbonite. Don’t even think of trying to change it. Join Larry Davis, Sales Operations Product Manager at Boston Scientific, as he shows that, with CRM, you should never accept the status quo. Sales doesn’t sit still and neither should your tools. Only by understanding what's important and what drives action can you make your sales teams more efficient and effective. Software is a living product and should never be static. Iterate, learn, and make changes so you’re continually adding value.