Your company’s growing, and that’s great. But there are a whole bunch of new challenges when your small business suddenly isn’t so small anymore.
There are new people, assets and accounts to manage, all the while keeping track of who’s doing what, and – importantly – making sure your ten thousandth customer feels every bit as loved as your first.
It’s tough, but it can be done. So we caught up with three rapidly growing businesses to hear about the hurdles they’ve faced, and where Salesforce has been able to help. In this short video, three business leaders share their real-life small business success stories as their companies have developed – as well as a few gems of advice for companies considering deploying Salesforce.
The Sunday Times ranks Epos Now as the UK’s 13th fastest growing technology firm. The company provides cloud-based electronic point of sale software to thousands of retail and hospitality businesses in 103 countries – all while maintaining top ratings on TrustPilot and other review sites.
But racing from a standing start to a hundred employees within four years created headaches for chief operating officer Hayley Johnson. She says: “I was trying to manage my team and my customers with a blindfold on… but Salesforce tells you the problems your customers are facing – and how you can solve them.”
Hayley’s tip for growing businesses investing in Salesforce? “Definitely work out what problems you’re trying to solve.”
Deliveroo occupies a premium position in the crowded food delivery market, bringing meals from well-known restaurant brands like Carluccio’s, Ping Pong and Gourmet Burger Kitchen for a fixed fee, in an average of 32 minutes.
The company’s emphasis on building engagement with restaurant customers has paid dividends, with Deliveroo’s staff headcount quadrupling in a single year. However, as commercial director Justin Landsberger recalls: “Having transparency on what people were doing was becoming impossible.”
Maintaining closeness with customers was a critical challenge in such a competitive landscape. Justin says: “You need to be talking to restaurants, to understand how it improves their sales. Salesforce helps our customers love us more, and makes the process smoother and more seamless.”
His advice? “Rather than looking at where your business is today, look at where you eventually want it to be.”
Having the relevant information to hand at any given moment is essential for Perry Offer, global CEO of Dialogue. The company, which is part of the technical chain in sending out SMS text messages, has doubled in size lately – making a clear view of the organisation harder to achieve than ever.
“I spend a lot of time looking at the dashboards we’ve created in Salesforce: volumes, top customers, margin losses and gains,” he explains. “The decision is not whether you’re going to have a platform or not – you’ve got to have one.”
“I can categorically say we wouldn’t have achieved that growth if we hadn’t deployed Salesforce.”
Growing your business is exciting. Your headcount isn’t just a number: it’s new people, talents and resources to serve your customers.
But with size comes complexity, and our three growing businesses all agree: having the right information – across whichever devices you use – is essential if you’re going to stay focused.
In short, we’re here to make sure all those new capabilities help to deliver the great service that helped you grow in the first place. Check out The Salesforce Advantage e-book to find out how we can help you exceed your goals.