There has never been a more exciting time to be a marketer. Cloud, social, mobile, IoT and artificial intelligence technologies are transforming the customer experience, and companies across EMEA—from AEGON UK, Mahou San Miguel to Secret Escapes—are delivering seamless, personalised 1-to-1 customer journeys and seeing increased loyalty throughout the customer lifecycle with the Salesforce Marketing Cloud. To support the growth and success of our customers across EMEA, Salesforce is announcing new innovations for marketers as well as the opening of a new Marketing Cloud data centre in the second half of 2016.
According to our recent State of Marketing Report 2016, 70% of companies surveyed have adopted a customer journey approach as part of their overall business strategy. EMEA companies of all sizes and industries are creating 1:1 customer journeys with the Salesforce Marketing Cloud.
AEGON UK has been helping people take responsibility for their financial future since 1831. It has around two million customers in the UK alone – and it wants to get closer to them. To achieve this, Aegon has embarked on a digital transformation to achieve greater customer intelligence and sharper marketing content. To get closer to its customers, Aegon needs to engage with them across various digital channels and has chosen the Marketing Cloud to support this strategy. The Marketing Cloud is used to track social conversations and key industry themes and to carefully match customer communications to a customer’s specific circumstances and get messages out to market faster.
Mahou San Miguel, the Spanish brewing company, selected Marketing Cloud Journey Builder to be at the centre of its customer success strategy. The company sells its products through bars and supermarkets and historically had not been able to engage directly with consumers. Using the Marketing Cloud, Mahou San Miguel is able to directly connect with consumers across multiple channels including email, SMS, mobile push in-app content, website content and more. Importantly, the company is also able to bridge the gap between offline marketing at a physical location and its online marketing, building customer journeys based on geo-location triggers that allows Mahou San Miguel to engage with customers in specific locations and deliver a customised online experience of their brand.
Secret Escapes is a UK-based exclusive members-only travel club offering discounted rates on luxury hand-picked hotels and holidays around the world. The company selected the Marketing Cloud to keep customers and prospects engaged by sending them the right curated content at the right time. With Marketing Cloud, Secret Escapes has built out a best-in-class program for delivering targeted customer journeys at scale.
This May at Salesforce Connections 2016, the digital marketing event of the year, we announced major new enhancements to the Salesforce Marketing Cloud to help marketers connect with customers in entirely new ways. These include:
Salesforce is announcing a new Marketing Cloud data centre in Germany, in cooperation with Deutsche Telekom's customer unit T-Systems, to support the growth and success of customers across the entire EMEA region. The new data center will open in the second half of calendar year 2016. This is an important milestone for our German and EMEA-based customers as we grow together.
Thank you to all of our Salesforce Marketing Cloud customers in EMEA for your continued trust and business. We couldn’t be more excited to work with you and to support your continued success.
Salesforce remains committed to building a new data center for Marketing Cloud in Germany. Currently, we don’t have an exact date or updated timeline yet, but stay tuned for updates as they become available.