The idea of setting out a digital strategy and choosing which technology to use can be a difficult one. There are a multitude of channels to consider, including desktop, social media, mobile, and web TVs—not to mention the different engagement models required for each.
Next, you have to ask yourself— what’s most important to me in a technology platform? Reliability and security or ease of integration? Product offering or the potential for mobility? They’re not easy choices, and it’s increasingly difficult to find a platform that covers all of these. (Though we would obviously have a few ideas when it comes to helping you choose the best CRM.)
The companies delivering these technologies are innovating at an extremely fast pace – introducing new features and capabilities for you to use. For example, here is a taste of some of the underlying technological advancements that have enabled technology companies to introduce their own product and service innovations to the business software market:
The best way to plan for continued change in the future is to partner with a technology company that will be best placed to harness and introduce these innovations as easy-to-use technology solutions. It’s difficult to predict with confidence how the next wave of innovation in technology will impact businesses and how they operate, but pairing up with an industry leader who is an influencer in the technology space is definitely a leg up.
Making that decision now can mean that as new capabilities are brought to market, your business is quicker to implement them to your competitive advantage.
A challenge in trying to harness new innovations is considering how humans will adapt to them. Just the same way as technology changes, the way humans interacts with technology changes. Not as fast as the technology itself – but it still changes. How people will react and use the iteratively improving technologies of the future is also hard to predict.
The technology companies of today are adept at creating intuitive user experiences and making the latest innovations accessible to the masses – consider the relative ease with which AI was introduced. However, you as a business will be better placed to address this by using technology that is built and designed by the brightest minds in technology.
Making that decision to partner with a technology you have trust in is a big strategic decision for your company. Partner with who you believe will be best able to navigate the future advancements in technology, and guide you how to bring them into your business.
The end-goal of adopting most technological innovations, should utlitmately influence the customer experience. In this Innovation and the Customer Experience e-book you will learn more about innovation as a discipline, being deliberate with innovation, breaking the rules and getting inspired. If you are interested in creating a culture of innovation in your organisation, it is a must-read.