Today, the role of the marketer is more important to business success than ever before. We are in the midst of the Fourth Industrial Revolution and disruptive technologies like AI and IoT are rapidly changing the nature of customer engagement and consumer expectations. Seventy-nine percent of consumers now say the experience a company provides is as important as its products and services. That fact alone pushes the marketer right to the front of the stage, owning every customer connection across the customer life cycle.
In Europe, leading brands are utilising Salesforce Marketing Cloud to intelligently engage with today's connected consumers. To enhance support for our customers, we're investing in new innovations and partnerships for marketers as well as increasing our data centre capabilities to serve our Marketing Cloud customers from Europe.
Many European businesses are at the forefront of intelligent marketing and use the Salesforce Marketing Cloud to support the delivery of truly personalised customer experiences:
To fuel the growth and success of our customers in EMEA, Salesforce continues to invest in new product innovations and partnerships, as well as GDPR support and increased data centre capabilities. Here are some of our latest announcements:
In the age of the Fourth Industrial Revolution, it is vital that marketers keep pace with the industry's new dynamic changes. In today's world, the most successful brands will be those that put the customer experience at the heart of their operations and continue to innovate on delivering intelligent and engaging experiences at scale.
It's been an incredible year for our European Marketing Cloud customers and we are grateful for your support, trust and guidance. We can't wait to see you at our upcoming events in Europe, where you can learn more about what we have in store for marketers. Find out what's coming up in your region: https://www.salesforce.com/eu/events/