Personalisation is paramount to great customer experiences. In fact, according to our research, 84% of customers say being treated like a person, not a number, is very important to winning their business.
No surprises there, so why are we talking about it today?
Data at this scale opened up huge opportunities for businesses, but it also presented a major challenge. So how do you use all that data to optimise for the individual, in the moments that matter?
Personalised experiences are everywhere. Think Netflix and Amazon. Intelligent recommendations – refined based on your past consumption habits, and curated for your future consumption.
The result is that customer expectations are beginning to skyrocket – for business buyers and consumers alike.
Old tools don’t cut it in the modern world. You need the best available if you want to really connect with your customers in a whole new way.
You want a 360-view of customers at all times, you need to bring all of their data together on a single, central platform. The kind you can use to join up the dots across all customer touchpoints, so you have all the context you need to make your next move your smartest possible move.
Of course, the lines between these departments are blurred – customers see any interaction with any department as an interaction with a single entity: your brand. To be consistent, you need a platform that breaks down silos.
Whatever department you’re in, connecting to your customer in whole new ways means empowering all your people to innovate, make more intelligent decisions, and forge stronger customer relationships.
Even at huge scale.
Sound like a big task? We’re here to help. Salesforce CRM connects all of your data on a single platform so you can connect to your customers in a whole new way.