On the 23rd of May, thousands of people from all business backgrounds will gather at ExCeL London to discuss the latest tools and innovations available from Salesforce to get closer to their customers. The event is officially sold out, though you can still register to watch the live stream

Since World Tour offers tons of inspirational and useful content and resources for a wide range of small to medium businesses, it’s easy to get lost in all the sessions that the conference has to offer. For those lucky to have a ticket, we’ve got you covered with pre-event prep tips, to can’t-miss sessions - so you can make the most of the day.


1. Pre-World Tour Prep


Assess your current business challenges

Take a few minutes and think through some of the biggest business challenges you’re facing. Write those down so when you have the chance to sit down with a Solution Engineer during a Small Business Clinic, you'll have a solid starting point and can make the most of your time. You’ll be able to schedule a slot on the day, but if you want to make sure you’ve got a spot, contact your Salesforce Account Manager to book a time that works for you in advance. 


Give a Demo a Go

The day will be packed with information about Salesforce innovations and tips on how it can help your business. If you’ve never tried one of our core products like Sales Cloud, Pardot or Service Cloud before, check them out here so you have a reference point and know what questions to ask or what sessions you’d be interested in. If you don’t have time to do a demo, do not worry – we’ll also have demos at the event so you’ll have plenty of opportunity to give our products a go. 


Download the Salesforce Events App

Prepare ahead of time and bookmark the sessions you definitely don't want to miss on our event app available for download for Android and Apple phones. The app has tons of information but keep reading to find out the sessions not to miss during this years edition of World Tour. 


Prepare for the day ahead

It might sound a bit obvious but worth thinking about what you should bring with you to make the most out of the day worry-free: 

  • Pack your phone charger or an extra power pack to make sure your phone makes it through the day. 
  • Bring your business cards along. There will be tons of other businesses attending, making World Tour a prime space for networking between sessions.
  • A notebook is always helpful for taking down session notes or names of the people you meet during the day, particularly if you want to save the battery on your gadgets.
  • Wear comfy, flat shoes. You’ll be doing lots of walking and exploring throughout the day and nothing puts a downer on a conference like sore soles. 
  • Avoid the conference caffeine jitters by bringing a reusable water bottle with you to use and refill during the day.


2. When You’re There


Grab a Guide when You Arrive

It’s easy to get swept up in all the free swag, the dedicated Salesforce zones and the partner stands when you first arrive. Check what's bookmarked on your Salesforce Events app or snatch a dedicated SMB event flyer from the Small Business & Start-ups Zone to hit your must-go sessions from the start. This way you know when you’ve got a few moments to chat with our team about your business without missing out on any of the day's highlights.   


Swing By the Small Business & startup Zone

Come check out the Small Business & Start-ups Zone to see how businesses like yours use technology to find more customers and keep them happy, stay ahead of the competition and connect everything they do. We've created a day packed with content and handy sessions about sales, service and marketing just for you and your growing business! Check out the Small Business Theatre agenda for the day and choose which sessions are more relevant for you: 



If you want to hear the inspiring growth story of technology company Disguise, do not miss the SMB Keynote session at 2pm. The session will include tips on how to scale technologies and process quickly across the customer lifecycle and grow faster by placing the customer experience at the centre of your business. 

In this area you will also be able to meet with our Salesforce experts to test drive our sales, service and marketing solutions in one of our live demo stations.  And if you are feeling adventurous...Be a small business superstar and get your business story filmed by the Startup Van crew to inspire others and take away a free T-shirt! 


Book a Free consultation with our experts

If you are looking at getting personalised insights about your business, book a consultation with one of our small business  experts for a deep dive into your business and to learn more about how to scale and grow while tackling your ongoing challenges. We’ve got plenty spots free for the taking - contact your Account Manager to sign up for a slot ahead of time or if you want to keep your options open and book on the day just swing by the SMB zone.  


Learn the lingo and start your trailblazer journey 

Throughout the day you’ll hear us talk a lot about blazing trails with our online learning community, called Trailhead. It's the fun, easy way to learn about the ins and outs of Salesforce, and it’s for everyone—admins, developers, and end-users. Visit the Trailhead base camp and we’ll show you how to use it and learn how to customise Salesforce for your business. 


Stay updated and share on social media - you could win a trip to San Francisco!!

Keep up with the beat of the conference when you connect and share with us on social media. We’ll be posting live streams, updates, and highlights on Twitter @SalesforceUk and Facebook Salesforce UK.  Join in the conversation, send us your questions and connect with influencers by using #SalesforceTour in your social media channels. 

We are also running again the Blaze a Trail to Dreamforce Contest and you don't want to miss it! If you are attending World Tour, turn all your learning, innovation and personal highlights into a socially shareable re-cap of the day (e.g. video, blog, insta story...you choose!) for a chance to win a VIP trip to Dreamforce, our flagship event in San Francisco!  More information on how to become our next Dreamforce social media superstar can be found here


3. Straight after World Tour


Get access to all the content

We love to share the lessons we learn together at World Tour, so subscribe to the blog newsletter to receive all the content in your inbox — once you’re back in the office for tons of interesting follow-up content. 

If you're not one of the lucky ones joining us on the day, or you know someone who would love to be there, check out the schedule for our Salesforce LIVE broadcast and tune in from anywhere, on any device. 


Keep the conversation going

Work with your new and existing Salesforce contacts to create a new path to success off the back of what you learned at World Tour. We’re always happy to help you get the most from our products to create a more loyal customer base, speed up the sales process, or fill your marketing pipeline.

See you there!