When done right, digital transformation initiatives can help you retain valuable talent, shape a personalised customer experience (CX), and use data to rethink your products and services. The key to accessing these outcomes? Understanding that it isn’t just
about new technology. It’s about changing how you do business.
But digital transformation can be intimidating for many businesses – especially because less than a third of these projects succeed
. But the odds of success can be flipped by focusing investment more intentionally.
How do you ensure your digital transformation initiative is successful? Read our quick tips:
The key is to be specific. That could mean improving a tedious, inefficient, and CX-sapping process (like replacing a clunky booking system that puts diners off) or it could be about expanding your offering to meet customer demands (like offering click-and-collect).
Think about what’s adding pressure to your margins. Start your digital transformation there.
Digital innovation in the restaurant industry can involve more dramatic changes like enabling contactless ordering via a kiosk, offering delivery through third-party apps, or launching new loyalty programs. But there are also more subtle and incremental changes that can have just as big of an impact.
At Salesforce, our San Francisco culinary team needed a tool to source ingredients, update menu items, and organise how they prepare and cook the food. We turned to Quip – the Salesforce productivity platform – to cover these core functions.
Now whilst this might not seem as big or flashy as other digital innovations, the impact it had was truly transformational.
By uniting our kitchen team’s work and communication, we gave everyone from the Head Chef to the Purchasing Manager the data needed to keep our kitchen running smoothly – day in, day out. In a fast-paced, high-stress environment, having all that crucial data in one place improves efficiency, accuracy, and clarity. No more mistakes or confusion.
In the long-term, by tracking and logging every detail of each bespoke event, Quip gave our Senior Culinary Manager a broader perspective of how our kitchens work. This allowed our teams to be even more predictive and productive in their relationships with staff and vendors in the wider Salesforce supply chain.
“Being at Salesforce, we feel compelled to use food and drink to communicate the company’s values. We came into kitchen management with a tech mindset and it’s helped us engineer menus that are more competitive,” said Cedric Touny, Senior Culinary Manager. The system has been so successful that Salesforce kitchens in London, New York, Atlanta, Tokyo and Dublin are all changing how they work around it.