Tenth Revolution Group helps IT specialists land their dream career with Salesforce

Industries all over the world were shaken by the Covid-19 pandemic, and in response to the shift to home working, 82% of organisations increased their use of cloud technology, sending demand for cloud specialists rocketing. “The move to cloud was inevitable, but the pandemic accelerated that change. Organisations that can’t adapt fast will simply be left behind,” said Hill.

Tenth Revolution Group had a head start. The company embarked on its digital transformation in 2017 and had already implemented a full CRM and recruitment management solution built on the Salesforce Platform, including Pardot and Chatter.

Prior to implementing Salesforce, Tenth Revolution Group had nine disparate CRM platforms, which made it difficult to unlock data insights and automate processes.

When the company began looking for a solution to underpin its transformation, it found that ready-made recruitment platforms lacked the potential for long-term innovation. As Hill explained, “We wanted to own our own destiny and go far beyond the here and now. Salesforce was a breath of fresh air. I knew it was the right platform for us as soon as we met the team.”

Like any true Trailblazer, Hill’s plans were big and bold. He wanted to build a fully customised solution based on the Salesforce Platform and implement Pardot, the B2B email marketing solution, to thousands of users across nine countries – and do it all in six months. Thanks to the support of a dedicated 30-strong team, which included internal colleagues, specialist freelancers, a Salesforce Platinum partner and two Salesforce professional architects, that’s exactly what happened.

“Everyone said there was no way we could go live so quickly, but with strong leadership and a ‘fail fast’ approach we pulled together to get it done,” recalled Hill. The project, named ‘Project Phoenix’, was the largest Salesforce implementation in Europe that year and lead to Hill being shortlisted for CIO of the Year at the 2018 Tech Leadership Awards.

The solution, named Phoenix, has 2,000 users and underpins core recruitment processes across the company’s global operations and unlocks a 360-degree view of the customer. It’s integrated with platforms such as LinkedIn to give recruiters a single view of the opportunities on the market, and a number of apps from the AppExchange and other third parties for additional functionality.

“AppExchange is fantastic; there are so many great solutions to speed up innovation and you don’t have to worry about hitting security or integration challenges,” added Hill.

Apps the company have implemented include Daxtra for recruitment resume management, business messaging solutions for email and text, and data tools to streamline API integration.

Today, the entire candidate journey is captured in Phoenix from initial enquiry through to training and placement. Records are linked to Chatter to give departments a central place to collaborate and view candidate details.

“Salesforce has helped us evolve our culture. Our President Zoë Morris is a big fan and helped drive that change from the top down,” explained Hill. “She’s helped instill the saying ‘If it isn’t on Salesforce, it doesn’t exist’.”

With administrative tasks such as sharing CVs and booking interviews now automated, recruiters are free to have more personal and valuable interactions with B2B customers and candidates alike, which means they can provide better advice and support. “Every CIO should be taking away the mundane tasks that are preventing staff from having the time to build strong relationships with customers,” commented Hill. “Salesforce helps us add a more human touch to recruitment to better support candidates through what can be an emotional time for them.”

Dynamic dashboards and reports provide managers with more insight into performance than ever before. Real-time metrics also help streamline change management by actively demonstrating how Salesforce is helping users to be more productive and efficient.

With higher quality data, the team can analyse trends to get more predictive about emerging skills and gaps in the market for new talent. A big focus going forward is the smart use of data to deliver better real-time insights and drive next best actions that maximise impact.

To improve engagement with customers, Tenth Revolution Group uses Pardot to send relevant jobs to candidates, talent recommendations to recruiting companies, and for general marketing campaigns. Leads are segmented to ensure that people only receive relevant and interesting information, and automating key processes has freed up the marketing team to focus on more valuable tasks.

Phoenix has revolutionised how Tenth Revolution Group's divisions operate and collaborate, and the company is leveraging Trailhead to help users maximise the potential of the platform. At Revolent, Trailhead plays a pivotal role in the training and development of candidates – known as Revols – helping them learn new skills to land Salesforce roles. More than 50 Trailhead Revols graduated in the first half of 2020.

Next on the agenda, Tenth Revolution Group plans to continue blazing its trail for innovation by developing a candidate app and community on Experience Cloud, which will likely integrate with Service Cloud to give them better access to information such as status updates on applications.

“Our digital transformation was bold and helped us grow faster than our competitors,” said Hill. “With Salesforce, we’re helping experienced talent find new roles and identifying new talent to gain new skills to carve out their dream career – and land their dream job.”