Marketing Cloud, Trailhead...
PensionBee takes the sting out of saving for retirement with trailblazing mobile app
You can check your bank balance with the click of an app; but checking your pension pot is a lot more complex and often involves reams of paper. PensionBee is set to change all that. “Our mission is to make pensions simple and engaging,” said Jasper Martens, CMO of PensionBee. “We are helping people take control of their pensions.” And there’s not a piece of paper in sight.
PensionBee is revolutionising the pension industry with a modern, mobile-based experience that enables people to combine different pension pots into a single online plan – a BeeHive. Using the PensionBee app, which is built on Salesforce, customers can quickly and easily check their current pot size, projected retirement income, and set up contributions.
“Salesforce is the beating heart of PensionBee,” said Martens. “We can optimise both our business and the customer journey. The more efficient we get, the more customers we can help.” It has already signed up 137,000 customers in just three years.
PensionBee is a hive of innovation with Salesforce.
Digitalisation makes the complex simple.
Mobile app provides real-time balance updates.
Faster and simpler website changes.
PensionBee’s website is also underpinned by Heroku, which means updates can be applied in record time. “We have a red button in the office that we press every time a change goes live,” revealed Lister. “Sometimes the button gets pressed five times a day. Heroku has really stepped up our agility.”
Thanks to Heroku’s simple interface and GitHub integration, changes can be executed by PensionBee’s marketing and product teams without involving any developers. “If there’s volatility in the market, we can post a topical blog to keep our customers informed,” added Lister.
Personalised content enriches customer onboarding.
PensionBee wants to make more use of personalised content and journeys to nurture prospects and onboard customers. “With Marketing Cloud, we can carry out personalised on-boarding on a massive scale,” explained Martens. “It enables us to send tailored messages that are more likely to grab people’s attention.”
And the personalised approach is already reaping rewards. In January 2019, around 15% of new customers sign-ups were triggered by emails from Marketing Cloud. PensionBee used Trailhead and Salesforce Accelerators to maximise the potential of Marketing Cloud, which went live in 2018.
As a regulated company, PensionBee needs to ensure the integrity of customer records. With Salesforce Shield, it can track changes to website fields and recover lost data. It also uses a range of apps from the AppExchange to simplify processes such as friend referrals, customer satisfaction ratings, and contract signings.