Agentforce World Tour London ’26 Live: All the Highlights You Missed
On-the-ground reporting from the must-attend UK event for the Agentic Enterprise
Welcome to the Newsroom’s coverage of Agentforce World Tour London 2026. Below you’ll find news and highlights as they happen.
Social Highlights
Let’s Keep Building the Future Together – Salesforce UKI CEO
From inspiring customer stories to groundbreaking AI innovation, the energy at Agentforce World Tour London has been incredible.
Hear from Zahra Bahrololoumi CBE, CEO of Salesforce UKI, live from the event floor.
Live Broadcast
Listen Again to etn
What a show, etn! The live broadcast has finished, but the conversations aren’t going anywhere – catch Joe Inzerillo (EVP and Chief Digital Officer at Salesforce), Rob Seaman (GM, Slack), Paul O’Sullivan (SVP UKI Solutions) and more Salesforce leaders, plus guests from MindShift AI, Jack and Jill, Covecta, PwC and Trustpilot, all on demand at etnshow.co.
Looks like Agent Astro didn’t want to leave!
Social Highlights
Check Out Bobbi at Agentforce City
Today we announced that six months after Thames Valley Police and Hampshire & Isle of Wight Constabulary launched Bobbi, the UK’s first police AI agent as an additional contact channel, the forces are realising how AI can expand access to support while enabling officers and staff to focus on the people and situations that need them most.
Head to LinkedIn for a closer look.
Keynote Highlights
Salesforce’s Vision for the Agentic Enterprise
The Agentforce World Tour London 2026 keynote set out Salesforce’s vision for the Agentic Enterprise.
Zahra Bahrololoumi CBE, Salesforce UKI CEO, opened with a clear message: agentic AI is transforming every experience and industry. The opportunity goes beyond efficiency – it’s about growth, and reshaping how UK organisations operate, innovate, and serve customers.
Customers including Thames Valley Police, Canada Goose, Adecco, and Formula 1 shared their own Agentic Enterprise journeys, bringing the vision to life with real-world examples across industries.
Salesforce as the Agentic Enterprise
Joe Inzerillo, EVP and Chief Digital Officer at Salesforce, explained how Salesforce has been living this shift as Customer Zero, with engineering teams now building side by side with coding agents to accelerate innovation.
He highlighted service as the natural starting point, demonstrating how Agentforce delivers seamless support on help.salesforce.com, where an AI-first experience now resolves issues instantly and hands off to humans with full context.
Read more on this: From Pilot to Playbook: What We Learned from Our First Year Using Agentforce
The Five Systems of the Agentic Enterprise
Inzerillo outlined five foundational systems every Agentic Enterprise needs: context, work, agency, engagement, and insight.
Underpinning all of this is Headless 360, a complete reimagining of the Salesforce platform. Announced in April, Salesforce Headless 360 delivers three new innovations:
- New MCP tools and coding skills that give your coding agent full access to your platform
- A new experience layer that renders rich, native interactions across every surface, from Slack to Voice to WhatsApp
- New tools that give you control over how agents behave in production, before launch and after
Read the full newsroom post here.
Watch the full keynote on Salesforce+.
Social Highlights
Customer Success From the Campground
Over on Instagram, on-the-ground reporter Nathan Jones explores how AI agents are already transforming customer service, marketing, operations, and more.
Agentic Enterprise
Watch How Agentforce Coworker Works
From a packed Campground, Giovanni Crispino, Executive Vice President for SMB Sales EMEA, Salesforce, hears what customers are saying. Watch Crispino speak to solution engineers who demonstrate Agentforce Coworker – your autonomous AI teammate.
“The questions are consistent,” Crispino said on LinkedIn: “How do I get my data AI-ready? How do I scale without adding headcount? How do I actually start?”
One click is all it takes, and it surfaced the top five accounts to prioritise, the key opportunities, and the stakeholders to reach out to. Not a report you have to interpret, but an agent that tells you where to act. Amazing!
Giovanni Crispino, Executive Vice President for SMB Sales EMEA, Salesforce
Introduced recently by Marc Benioff, Chair and CEO of Salesforce, Agentforce Coworker knows your business inside out, helps you get more done wherever work happens.
Crispino continued: “The new Slack-native agent acts as the main orchestrator across your business data. One click is all it takes, and it surfaced the top five accounts to prioritise, the key opportunities, and the stakeholders to reach out to. Not a report you have to interpret, but an agent that tells you where to act. Amazing!”
Live Broadcast
Follow Agentforce World Tour London on etn
The European Technology Network (etn) are broadcasting live from the Campground, with perspectives from Salesforce leaders on the latest product innovations.
Agentic Enterprise
Today’s News Highlights
At Agentforce World Tour London today, Salesforce announced a package of innovations and customer success. Here’s a round-up:
“Bobbi” Six Months On: How the UK’s First Police AI Agent Is Transforming Community Access to Policing: The UK’s first police AI agent, built on Agentforce for Thames Valley Police and Hampshire & Isle of Wight Constabulary, has now handled the equivalent of 14,000 citizen contacts annually and freed an estimated 3,266 operational hours per year, letting officers focus where they’re needed most.
Capita Expands Salesforce Collaboration to Deliver AI-enabled Outcomes across Defence, Education and Enterprise Operations: The AI-led business process outsourcer (BPO) Capita is deepening its Salesforce collaboration, deploying Agentforce and MuleSoft across defence, education, and regulated industries. Capita is going Customer Zero first, proving the model internally before bringing it to market, under a new industry-first Framework Agreement.
The Shift to Multiplayer Work: Say Hello to Slackbot’s MCP Client: Slackbot’s Model Context Protocol (MCP) client is now generally available, connecting 20+ partner apps into a single conversational interface. Built on the open MCP standard, it lets teams work across their full software stack in plain language.
Meet Agentic Advisor: AI That Delivers Action, Not Just Answers: Built natively in Agentforce for Financial Services, Agentic Advisor helps wealth managers and financial advisors tackle the productivity crisis eating half their working day. With built-in compliance controls, industry-specific context, and proactive action, not just answers, it’s designed for the moment the industry needs most.
Watch the video on how Bobbi works in practice:
Agentic Enterprise
And We’re Live – From the Slack Booth
Through expert-led sessions, live demos, and hands-on training, Agentforce World Tour London is showing how companies can unlock productivity, drive growth, deepen customer relationships, and start their journey to becoming an Agentic Enterprise today.
Aishling Ennis, Head of Slack UKI, is live from the Slack booth. Today’s Slack agenda features:
- Roundtable discussions with AI-led sales leadership
- Hands-on workshops demonstrating Slack as the Work Operating System (OS) — showing how Slackbot can pull live CRM data, draft messages, and update records without leaving a conversation
- Customers including Civica and Taylor Rose sharing firsthand experience of what AI-powered work looks like in practice.
And if you stop by the booth, you can create your own custom emoji and pick up some exclusive swag.
Agentic Enterprise
The Stage is Set
The doors are opening – Now let’s build UK’s Agentic Enterprise.
Agentic Enterprise
How UK Organisations Are Moving From Efficiency to Revenue with Agentic AI
Where is the UK on its AI journey, and where is it headed? Watch Ed Thompson, SVP Global Influencer Strategy at Salesforce, share his view.
Organisations that deployed their first AI agents to drive efficiency are now asking: how do we use this to generate revenue? According to Salesforce’s Connectivity Benchmark Report, multi-agent adoption among UK organisations is set to double within two years — with 69% already reporting company-wide AI agent adoption.
What we’re seeing right now — organisations who have already done some of the efficiency saving agents are now moving to revenue generating agents.
Ed Thompson, SVP Global Influencer Strategy at Salesforce
Today at Agentforce World Tour London, Ed is leading two sessions bringing this to life. In Retail’s New AI Era, he explores how AI has moved beyond cost-cutting to become retail’s biggest lever for growth, building on Agentforce for Retail and research showing AI and unified commerce are now retailers’ top growth strategies. In Agentic Enterprise Transformation for the Built Environment, he maps out what full agentic transformation looks like for one of the UK’s most complex industries.
Modern Work
Building the Skills to Lead UK’s Agentic Era
The London AI Centre is a place where businesses, communities, and future talent can experience AI first-hand and build the skills to lead it. That ambition only becomes reality when people are ready
Salesforce UKI CEO Zahra Bahrololoumi CBE joined Jimmy McLoughlin OBE on the Jimmy’s Jobs of the Future podcast to discuss AI adoption, skills, and the future of the UK workforce.
New research from Salesforce and Focaldata, surveying 1,430 UK workers, delivers a stark finding: 61% of workers have received no formal AI training from their employers. The UK’s challenge isn’t adoption. It’s training.
Without coordinated investment in skills, a new productivity divide will take hold. Sustainable economic growth requires a joined-up upskilling effort across business, government, and the public sector.
Read the full report: Britain’s AI challenge isn’t adoption. It’s training.
Agentic Enterprise
SMBs, Scale-ups, Founders – Your Agentic Journey Starts Tomorrow
Salesforce is bringing the Agentic Enterprise to life for customers of every size and every industry. At Agentforce World Tour London tomorrow, that means thousands of SMBs, scale-ups, and founders from across the UK and Ireland.
It’s already happening: Agentforce is now built into Salesforce Suites, with no required setup. And according to Salesforce’s latest SMB Trends Report, 90% of small and medium business leaders say AI tools are already making them more efficient.
SMBs need AI that works from day one, that saves them time, cuts through the admin, and helps them compete with businesses ten times their size.
Giovanni Crispino, Executive Vice President for SMB Sales EMEA
Giovanni Crispino, Executive Vice President for SMB Sales EMEA, said: “SMBs, scale-ups, founders who are building something real – Agentforce World Tour London is for them.
“SMBs need AI that works from day one, that saves them time, cuts through the admin, and helps them compete with businesses ten times their size. Because the reality is most SMBs don’t have a team of consultants, a dedicated IT department, or months to figure it out.
“At Excel London, we’ll show them exactly how, with live Agentforce demos, hands-on sessions, and real customer stories from businesses just like theirs. I can’t wait to be in the room. The opportunity ahead of us is amazing. See you there!”
Agentic Enterprise
Salesforce at London Tech Week: Powering UK’s Success
Last week’s London Tech Week built on a landmark month for Salesforce in the UK, reinforcing the company’s commitment to the UK’s AI and growth priorities following the opening of the London AI Centre in May.
At the AI Adoption Summit, Salesforce was named a founding signatory of the new AI Economics Institute, chaired by Nobel laureate Simon Johnson, which will track AI’s impact on jobs, productivity, and growth. Salesforce joins 36 major enterprises in the UK government’s $200 million AI adoption package, with a shared commitment to ensuring AI is an engine for expanding human capability, not replacing it.
Also in the week, Salesforce UKI CEO Zahra Bahrololoumi CBE joined Prince William, NatWest, and Bloomberg to launch the Homelessness Data Lab, a partnership between Salesforce, LandAid, and the Prince’s Homewards initiative. Using anonymised, multi-agency data to identify early risk signals like financial distress, is shifting the approach from response to prevention. It’s a powerful demonstration of how AI technology is at its best when it serves our community and breaks through complex civic challenges.
Given a growing focus to support British entrepreneurs and SMEs, Salesforce has been invited to join the London & Partners Growth Advisory Board, bringing together political and business leaders to ensure the power of this ecosystem is felt across the UK.
London Tech Week made clear that the Agentic Era is an opportunity for the whole of the UK. But seizing it requires a workforce that is ready.
Agentic Enterprise
Inside Salesforce’s New London AI Centre
Salesforce officially opened its new AI Centre at Devonshire Square in the City of London in May, part of Salesforce’s $6bn five-year commitment to the UK.
The AI Centre joins Salesforce Tower to form a connected London Campus, a dedicated hub for AI innovation, learning, and collaboration in the heart of the capital. It features a learning lab, collaboration zones, and an immersive AI theatre, offering hands-on experience of the latest AI technologies, including live demonstrations of AI agents solving real business challenges.
Set to welcome over 5,000 visitors this year, the Centre is open to Salesforce Ventures portfolio companies as part of a broader commitment to the UK’s AI ecosystem.
Watch Paul O’Sullivan, SVP UKI Solutions, on what it means to have the AI Centre and Salesforce Tower together as a connected London Campus, and why it’s the UK’s new home for hands-on agentic AI experience.
Agentic Enterprise
This Week, Salesforce Signed a Definitive Agreement to Acquire Fin
Days before Agentforce World Tour London, Salesforce announced it has signed a definitive agreement to acquire Fin, formerly Intercom, an industry-leading customer agent company.
Fin’s core offering, its AI Agent, resolves complex customer queries end-to-end, across every channel, including live chat, email, WhatsApp, SMS, phone, and Slack. The AI Agent is powered by the company’s proprietary AI model, Apex, that is purpose-built for customer support and has demonstrated industry-leading resolution rates that outperform top commercially available frontier models.
Fin brings proven agent technology, a deep commitment to customer success, and an incredible AI team that will complement Agentforce with powerful service agent capabilities. Together, we’ll help companies of every size seize this opportunity — accelerating time to value with trusted agents that deliver measurable outcomes at scale.
Marc Benioff, Chair and CEO, Salesforce
Read the press release here.
Here’s what Eoghan McCabe, Chief Executive Officer and Co-Founder of Fin, posted on X:
17 June
Agentic Enterprise
Get Ready for Agentforce World Tour London 2026
From keynote to customer stories to exclusive on-the-ground moments from ExCeL, our Agentforce World Tour London Live coverage will deliver curated reporting throughout the day. The UKI news team will be updating this page with the latest insights, announcements, and surprises as they happen.
- At the event? Check in here for highlights you may have missed.
- Following from afar? Join us to get a sense of what it’s really like on the ground.
What does it actually take to become an Agentic Enterprise? Through keynotes, live demos, and hands-on sessions, World Tour London is where that question gets answered — with humans and agents working together to drive real business impact.
For now, get up to speed with the latest news from the Salesforce UKI news team.
- Product innovation: Salesforce Puts an AI Marketing Team in Every Marketer’s Hands: Salesforce unveiled a suite of AI agents purpose-built for marketing, from prospecting and content creation to full autonomous campaign management. Built on Agentforce and the world’s #1 CDP, early customers including Rawlings (75% faster campaign creation) and Emplifi (22+ increase in opportunity creation) are already seeing results.
- Partner Success: NHS Shared Business Services (SBS) and Salesforce Deploy AI-powered Platform to Transform Corporate Services across the NHS: NHS SBS, which processes £395 billion in NHS funding every year, has deployed Agentforce 360 for Public Sector to transform finance and procurement. “Agent Murphy” now resolves queries within 24 hours, cutting average handling time by 20%, with AI expected to handle up to 50% of service demand.
- FIFA World Cup partnership: Salesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™: Named an Official Tournament Supporter, Salesforce will use Slack and Agentforce to coordinate workforce operations, engage fans, and manage relationships across host cities, suppliers, and stakeholders, bringing the Agentic Enterprise to a global audience of more than 5 billion.
