Welcome to the Newsroom’s coverage of Agentforce World Tour London 2026. Below you’ll find news and highlights as they happen.

17 June

Agentic Enterprise

Get Ready for Agentforce World Tour London 2026

Open Image Modal

Image Modal

From keynote to customer stories to exclusive on-the-ground moments from ExCeL, our Agentforce World Tour London Live coverage will deliver curated reporting throughout the day. The UKI news team will be updating this page with the latest insights, announcements, and surprises as they happen.

• At the event? Check in here for highlights you may have missed.
• Following from afar? Join us to get a sense of what it’s really like on the ground.

What does it actually take to become an Agentic Enterprise? Through keynotes, live demos, and hands-on sessions, World Tour London is where that question gets answered — with humans and agents working together to drive real business impact. 

For now, get up to speed with the latest news from the Salesforce UKI news team.

• Product innovation: Salesforce Puts an AI Marketing Team in Every Marketer’s Hands: Salesforce unveiled a suite of AI agents purpose-built for marketing, from prospecting and content creation to full autonomous campaign management. Built on Agentforce and the world’s #1 CDP, early customers including Rawlings (75% faster campaign creation) and Emplifi (22+ increase in opportunity creation) are already seeing results. 
• Partner Success: NHS Shared Business Services (SBS) and Salesforce Deploy AI-powered Platform to Transform Corporate Services across the NHS: NHS SBS, which processes £395 billion in NHS funding every year, has deployed Agentforce 360 for Public Sector to transform finance and procurement. “Agent Murphy” now resolves queries within 24 hours, cutting average handling time by 20%, with AI expected to handle up to 50% of service demand. 
• FIFA World Cup partnership: Salesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™: Named an Official Tournament Supporter, Salesforce will use Slack and Agentforce to coordinate workforce operations, engage fans, and manage relationships across host cities, suppliers, and stakeholders, bringing the Agentic Enterprise to a global audience of more than 5 billion.