Agentforce World Tour London ’26 Live
On-the-ground reporting from the must-attend UK event for the Agentic Enterprise
Welcome to the Newsroom’s coverage of Agentforce World Tour London 2026. Below you’ll find news and highlights as they happen.
Agentic Enterprise
This Week, Salesforce Signed a Definitive Agreement to Acquire Fin
Days before Agentforce World Tour London, Salesforce announced it has signed a definitive agreement to acquire Fin, formerly Intercom, an industry-leading customer agent company.
Fin’s core offering, its AI Agent, resolves complex customer queries end-to-end, across every channel, including live chat, email, WhatsApp, SMS, phone, and Slack. The AI Agent is powered by the company’s proprietary AI model, Apex, that is purpose-built for customer support and has demonstrated industry-leading resolution rates that outperform top commercially available frontier models.
Fin brings proven agent technology, a deep commitment to customer success, and an incredible AI team that will complement Agentforce with powerful service agent capabilities. Together, we’ll help companies of every size seize this opportunity — accelerating time to value with trusted agents that deliver measurable outcomes at scale.
Marc Benioff, Chair and CEO, Salesforce
Read the press release here.
Here’s what Eoghan McCabe, Chief Executive Officer and Co-Founder of Fin, posted on X:
17 June
Agentic Enterprise
Get Ready for Agentforce World Tour London 2026
From keynote to customer stories to exclusive on-the-ground moments from ExCeL, our Agentforce World Tour London Live coverage will deliver curated reporting throughout the day. The UKI news team will be updating this page with the latest insights, announcements, and surprises as they happen.
- At the event? Check in here for highlights you may have missed.
- Following from afar? Join us to get a sense of what it’s really like on the ground.
What does it actually take to become an Agentic Enterprise? Through keynotes, live demos, and hands-on sessions, World Tour London is where that question gets answered — with humans and agents working together to drive real business impact.
For now, get up to speed with the latest news from the Salesforce UKI news team.
- Product innovation: Salesforce Puts an AI Marketing Team in Every Marketer’s Hands: Salesforce unveiled a suite of AI agents purpose-built for marketing, from prospecting and content creation to full autonomous campaign management. Built on Agentforce and the world’s #1 CDP, early customers including Rawlings (75% faster campaign creation) and Emplifi (22+ increase in opportunity creation) are already seeing results.
- Partner Success: NHS Shared Business Services (SBS) and Salesforce Deploy AI-powered Platform to Transform Corporate Services across the NHS: NHS SBS, which processes £395 billion in NHS funding every year, has deployed Agentforce 360 for Public Sector to transform finance and procurement. “Agent Murphy” now resolves queries within 24 hours, cutting average handling time by 20%, with AI expected to handle up to 50% of service demand.
- FIFA World Cup partnership: Salesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™: Named an Official Tournament Supporter, Salesforce will use Slack and Agentforce to coordinate workforce operations, engage fans, and manage relationships across host cities, suppliers, and stakeholders, bringing the Agentic Enterprise to a global audience of more than 5 billion.
