Forterra is at the forefront of building innovation and is constantly looking at new ways to provide customers with durable and sustainable products. For example, it is pioneering the introduction of versatile brick slips in the UK.
The company wants to apply these same pioneering approaches to its use of technology. “Salesforce will help us drive both operational and cultural change,” said Wyldbore. “It will enable our people to work faster and smarter by unlocking 360-degree visibility of our customers.” For example, once Service Cloud has been deployed across Forterra’s four contact centres, the commercial team will be able to see open support cases and customer queries.
The company is also looking at expanding its use of Manufacturing Cloud with support from Salesforce partner, Globant, and the Salesforce Professional Services team. “We want to manage our stock levels around the country more effectively,” said Wyldbore. “This will not only help to balance supply with demand, but also minimise the carbon emissions associated with transporting goods between sites.”
Operating sustainably is critical to the long-term success of Forterra. As part of its commitment to creating a better environment for future generations, Forterra has invested in a dedicated solar plant to help power its business. From 2025, the company will source 70% of its electricity needs from a solar farm, which will deliver annual carbon savings of 14,000 tonnes.
“We want to keep Britain building by finding new ways to boost agility, efficiency, and sustainability,” said Wyldbore. “With Salesforce, we can help our customers and communities build better foundations for a brighter future.”