Salesforce Blog — News, tips, and insights from the global cloud leader

How To Lead in the Age of AI Agents

A human-AI workforce doesn't eliminate the need for strong leadership — it transforms it. Here’s how to build a powerful partnership on your blended team.

Wendy Anderson

The pace of AI adoption is accelerating. Learn how a Centre of Excellence can help you deliver rapid value and long-term success.

5 characteristics of agentforce companies

Lisa Lee

By prioritising agentic AI like Agentforce, innovative companies are rewriting the rules of work, innovation, and scale.

Jonathan Hatcher

At a critical inflection point for Artificial Intelligence (AI) in enterprise, Agentforce is unlocking trapped value for businesses like TripADeal with always-on digital labour, seamless integration and trusted, data-driven personalisation.

Maddison Deans

A new global survey has found that customers are eager for banks, insurance providers and wealth management specialists to tap the power of AI to provide more personalised, efficient and relevant financial services.

A rocket ship prepares for takeoff: agentic AI pilot program

Laura Hilgers

A pilot lets you test an agent and address any challenges before rolling it out. Follow our 10-step plan to deployment.

Editors' Picks

1

Accelerate App Development with the Salesforce Low-Code Platform

Christophe Coenraets
2

4 Key Sales Takeaways from Dreamforce 2024, the Biggest AI Event of the Year

Amber Armstrong
3

Customer Service Makes a Strategic Shift for ANZ Organisations

Matthew Watson

Featured Series

Artificial Intelligence

The rise of generative artificial intelligence (AI) has captured minds and imaginations at an astonishingly fast pace. Learn how it can benefit your business today.

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Salesforce

Sydney, meet Agentforce. At Agentforce World Tour Sydney, attendees experienced firsthand how agents are transforming customer and employee experiences. Discover the data and AI innovations changing Australian businesses forever.

An illustration of a woman emptying a large container of shapes and blocks into the opened-lid head of a robot

Lisa Lee

AI plays a key role in personalised customer experiences. But a data platform that connects the dots between every data point is the real hero.

Gayan Benedict

Every day, we seem to be inundated with news about AI, from exciting technological advances to concerning cyber-attacks and questions about governance. But how should organisations respond? Reflecting on insights from Salesforce’s recent whitepaper, Dr. Gayan Benedict explains how financial institutions can both manage the risks and seize the opportunities of AI.

Ashley Eusanio

Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.

Matthew Watson

It’s probably no surprise that data, generative AI, and automation are trending for customer service in 2024. The fun and the challenge is bringing these trends to life in your service organisation, but these practical tips will help.

Featured Voices

Agentforce World Tour Sydney showcased AI-driven solutions to 15,000+ Salesforce customers, unlocking new business opportunities.

Illustration of a mascot representing Agentforce on a blue background with marketing elements and icons.

Salesforce

Agentforce allows marketers to forge deeper relationships, from personalised conversations to proactive retention strategies. Here's how.

Matthew Watson

Learn how to build a strong business case for service AI. Discover real ANZ results, ROI tips, and how to scale Service AI with Agentforce.

Image shows a man staring at the phone with a security icon next to him.

Mike Melone

Gain insights from 4,000+ IT leaders on security in our latest State of IT report, featuring four key trends and strategies driving progress.

Trade Organisations Get the Job Done Faster with Field Service Tech

Jenny Campbell

Discover how ANZ trade organisations use innovative field service technology to boost efficiency, streamline processes, and improve customer satisfaction.

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New Research

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Sales rep leading a sales call while looking at her computer: sales statistics

Salesforce

The path to growth for sales teams depends on effective enablement and AI use — plus retention strategies focused on pay and advancement.

Matthew Watson

The pressure is on for service. Today’s customers demand fast, consistent, and personalised interactions at every touchpoint, while businesses expect service to contribute more to the bottom line. Discover key insights and the latest customer service trends from the latest State of Service Report to help your organisation rise to the occasion.