The key to improving your customer experience (CX) lies in ensuring your employees have a good experience (EX).

Sales and marketing is critical to the success of a small business. Yet, in today’s market, it’s no longer viable for sales and marketing to operate in silos. They have to be collaborating, and they need the technology to do so.

The digital age has brought about an accelerated pace of change, and it’s no secret many organisations are struggling to keep up. Technology is changing fast, market turbulence is the norm, and customer’s…

Get ready to blaze new trails to customer success, because Salesforce World Tour is returning to Sydney, and it’s bringing a fun-filled day of innovation, learning, career transformation and giving back.

Something has been concerning me about some conversations and topics at marketing events over the last few years. Of course there has been lively discussion about the latest technologies and that facilitates customer focused approach to business. This has been topical as in the latest Connected Customer report, where 58% of consumers agree that technology has significantly changed their expectations of how companies should interact with them. But then the conversation often moves towards about the fact that marketers need to have a greater impact on, and a seat at, the board table.

Eight years ago, Andrew Bourne was a little lost in his career – Salesforce was the jump-start he needed. Now Director of Sales Development in Australia, if he could give his 21-year-old self any…

Based on a survey of more than 4,100 marketing leaders worldwide, the fifth edition State of Marketing report shares insights and guidance for 2019. It focuses on four emerging trends.

Self-service portal design can be a tricky process. These tips will help you create the self-service experience your customers expect.

The fifth annual State of Marketing report provides insights from 4100 leading global marketers on strategic priorities, challenges, trends and technologies. Here are the highlights. In the five years since we released the…

In an era of heightened consumer expectations and media fragmentation, the only way marketers and advertisers can reach and engage the audiences of today is to create intelligent, personalised marketing journeys – thankfully,…