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Salesforce Staff

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The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organizational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.

Four principles to reach marketing maturity

Something has been concerning me about some conversations and topics at marketing events over the last few years. Of course there has been lively discussion about the latest technologies and that facilitates customer focused approach to business. This has been topical as in the latest Connected Customer report, where 58% of consumers agree that technology has significantly changed their expectations of how companies should interact with them. But then the conversation often moves towards about the fact that marketers need to have a greater impact on, and a seat at, the board table.

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