When delivering a technology platform implementation, there have to be some pitfalls.

In terms of what marketers want right now, we’ve heard several themes emerge over and over again in the past year, and they’re all related to customer data management.

Forrester research finds healthcare providers need to focus on patients to improve outcomes. But 61% have ineffective systems to manage the patient lifecycle.

Customer service hasn’t just changed — it has undergone a dramatic transformation. New research into the latest trends identify exactly what organisations need to know about what that transformation looks like and how to be ready for it.

For the fifth annual State of Marketing report, Salesforce Research surveyed more than 4100 marketing leaders worldwide.

The Fourth Industrial Revolution is seeing artificial intelligence (AI) and other emerging technologies fueling innovation, digital transformation, and disruption across every single industry.

In this three-part series, we cover three tactics essential to the modern salesperson: disrupting buyer inertia, harnessing the conversion power of advocacy, and leveraging the psychology of purchase decisions.

The Salesforce AI research team has just expanded to launch our first hub outside Palo Alto, in Singapore — a natural choice with its diversity of talent and its world-class universities.

Trailblazer, #AwesomeAdmin and Golden Hoodie recipient Heidi Prowse outlines her roadmap for moving a team from Classic to Lightning.

In this three-part series, we cover three tactics essential to the modern salesperson: disrupting buyer inertia, harnessing the conversion power of advocacy, and leveraging the psychology of purchase decisions