In an era of heightened consumer expectations and media fragmentation, the only way marketers and advertisers can reach and engage the audiences of today is to create intelligent, personalised marketing journeys – thankfully,…
Jessica McDonald joined the Salesforce Ohana in 2014. Four years on, she’s rocketed her way from a junior sales role to SMB Account Executive – Financial Services. She shares what it takes to be a great Account Executive, why more women should consider a career in technology sales and how Salesforce enables you to bring your best self to work every day.
We’re officially in a trust crisis – with trust falling globally across media, business, government and NGOs.
When introducing new technology into an organisation, you could have the best tech in the world and not succeed. Change management is crucial to the success of any technology implementation.
Providing excellent customer experience (CX) is no longer an easy feat. Customers’ expectations have altered, with many seeking differentiated experiences based on trust and understanding. They are more informed and, to win hearts,…
Data and technological advancements, such as AI, are providing sales reps with insights to boost productivity and ROI. With this business acceleration, sales reps need to adopt new and creative ways of selling to a customer, such as virtual sales.
Our third year in a row receiving the award — we were ranked #2 last year and #1 the year before!
CRM – three letters becoming increasingly important to businesses. If you’re unsure about how CRM works or its benefits, here’s an introduction.
Our research for the State of the Connected Customer report found that today’s hyper-connected and data-driven world, consumers increasingly expect personalised, intelligent and seamless customer experience. Here’s how to provide it.
Advertising is undergoing its biggest revolution since digital ads were introduced in the 1990s — and it’s all thanks to data.
