Supercharge Selling With Trusted AI
Whether you’re a startup that has just landed your first customer or an enterprise with billions in revenue, AI can revolutionise your sales process and take your performance to new heights. The pressure…
The Future of Personalisation: Creating Moments of Mutual Value With Data and AI
Marketing is at an inflection point. Advertising costs are increasing and campaign effectiveness is on the decline. A data-driven approach to marketing personalisation is needed to unlock growth.
3 Ways to Learn About Data, AI, and Automation
How to learn what you need to know to personalise every customer interaction with Data Cloud, Einstein 1, and the #1 CRM.
7 Best Practices to Take Customer Support From Good to Great
On the spectrum of no-touch AI to high-touch human interactions, everything has its place in the service experience. Matt Kravitz, VP, Service Cloud Product Management at Salesforce shares a practical guide to make sure your customer support solves the right problems on the right platforms at the right times.
Maximise Relevance With Marketing AI: See How Flight Centre Drives 240% More Sales With Personalisation
With purpose-built AI, today’s marketers can fuel engagement as well as productivity. Discover tips on how to get started and see how Flight Centre is driving success.
How Financial Services Can Balance Trust with AI Innovation
Every new technology brings with it uncertainty, and generative AI is no different. Financial services can start bridging the gap between innovation and trust today by embarking on one of three potential horizons for AI adoption.
AI Makes Field Service Better for Your Customers and Mobile Workers
Discover how Australian businesses are using AI to meet today’s biggest challenges in field service head-on, improving productivity, enhancing customer experiences, and empowering workers with smarter, more efficient tools for unparalleled service delivery.
AI Isn’t Taking Your Job — It’s Setting You Up For a Better One (Here Are 12)
AI and generative AI are helping create a variety of new careers, from prompt engineer to AI trainer. Here are 12 new and upcoming roles, and tips for how to prepare for them.
What Should Be First on Your Company’s AI Agenda?
The best way to make sure your AI implementation is strategic and effective is to have clear business goals, and to ask the right questions.
Everyone’s an Einstein at Salesforce World Tour Sydney 2024
From the latest AI innovation, Trailblazer stories and grants announcements to a new Golden Hoodie recipient, here are six highlights from Salesforce World Tour Sydney 2024.