Trends in Ethical Marketing — Is Your Tech Safe?
With generative AI running away with marketers’ imaginations, what can we do to ensure that our marketing practice remains grounded in ethical thinking? Leandro Perez, Senior Vice President and CMO for Salesforce Asia Pacific, shares his first-hand insights.
Want Better Answers From Generative AI? Write Better Prompts
No matter if you’re a seasoned prompt engineer or starting out with generative artificial intelligence, follow these tips to get the most from this new technology platform.
Generative AI Regulations – What They Could Mean For Your Business
Get the latest news around generative artificial intelligence regulations and insights from our director of global public policy on how it can affect your business.
How To Unlock the Power of Generative AI Without Building Your Own LLM
Large language models are the foundation for today's groundbreaking AI applications. Instead of training an LLM on a massive dataset, save time by using an existing model with smart prompts grounded in your data. Here’s how.
World Tour Sydney 2024 Is Coming — Here’s What to Expect
The future of business is coming to Sydney. You’re invited to find solutions to your latest challenges and hear how trusted AI is transforming industries. Register now to be inspired and experience world-class learning, connection, and fun.
Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest
Generative AI sometimes returns incorrect information, known colloquially as “AI hallucinations.” Here’s what you can do to protect your business and customers.
Why Is Generative AI Important for Business?
Salesforce AI experts discuss six areas where generative AI will have a huge impact on the business world.
3 Things Marketers Can Do Faster With Generative AI
Generative AI is transforming marketing, helping marketers be more efficient. Here’s how this technology can help you focus on innovation instead of getting bogged down with repetitive tasks.
What Generative AI Leaders Know That You (Probably) Don’t
High performers spend more than 20% of their digital budgets on AI, but that’s just the beginning. Here’s what you can learn from companies leading the pack.
Machine Learning in Marketing: Salesforce’s Complete Guide
Explore the world of possibilities with Machine Learning. Learn insights, enhance decision-making, and how to revolutionise processes with Salesforce.