New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy
New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.
Customers Will Switch Banks Due to Poor Service — Here’s How AI Can Help
With AI, you can better meet your customers' needs and give them the personalised service they expect from their bank.
IT Leaders Can Unleash the Power of AI to Build a Customer Company
Learn how to become a customer company through IT and AI implementation to create seamless customer experiences.
AI From A to Z: The Generative AI Glossary for Business Leaders
Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.
Customer Revenge Is Soaring — Generative AI Can Help Fix Those Relationships
If customers are dissatisfied with a service experience, they won’t hesitate to take their business somewhere else. Generative AI can help boost customer satisfaction and build experiences that drive loyalty.
4 Ways to Implement Ecommerce — and Grow Sales Everywhere
When it comes to ecommerce architecture, you have more flexibility than ever. Here are some of our favourite ways to unlock agility, speed, and revenue.
Consumer Goods Data Will Help You Build Relationships Directly With Your Customers
Companies that have a direct relationship with consumers understand what shoppers want. This data can influence everything from product decisions to retailer relationships.
Is Your Data AI-Ready?
While some of the most impactful AI tools for businesses are still being developed, your business can take these key steps now to get your data house in order.
The AI Solutions Offered by Generative CRM
Generative AI is poised to reshape CRM across companies in the years to come. See how this buzzy new tech, when used with your CRM, can help your teams work more efficiently and create better customer experiences.
3 Ways Generative AI Will Help Marketers Connect With Customers
Generative AI has the potential to change the way we work. Could it be the next step toward reshaping marketing, helping you focus more on customers?