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Putting Brand Purpose Into Practice: A Handy Guide for Retailers

The latest edition of Saleforce’s annual State of Connected Customer Report finds that customers expect retailers to have a clear brand purpose now more than ever before. Jo Gaines, AVP, Salesforce Digital360 and Executive Sponsor, Salesforce Women's Network ANZ, discusses why customer experiences have changed and how retailers can show they’re walking the talk.

Customer-Centricity Is Critical to Australia’s Future as a Renewable Energy Superpower

Net-zero targets and the imperative for accelerated decarbonisation requires that the full potential of customer (demand-side) participation is harnessed to ensure a sustainable energy system. The transition is happening but, to be successful, energy companies must build trust with the emerging energy prosumer, and ensure community social licence. Drawing on insights from AGL, Telstra Energy, and EnergyLab — Australia's largest climate tech startup accelerator — our own Industry Director of Energy & Utilities, Joe Delaney, explains why.

SMB Trailblazers’ favourite customer moments in 2021

Even in a challenging year, there were bright spots. Four small and medium-sized businesses (SMBs) share their favourite moments with the customers and communities who helped them keep the lights on during the pandemic. Here’s what they shared – and what these highlights can teach us about how to make 2022 an even brighter year.

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