A customer journey map can be the difference between knowing the user experience you’re offering and leaving a user’s brand experience to chance. Here we explain what a customer journey map is, how to create one and why it can drive creativity.

The latest edition of Saleforce’s annual State of Connected Customer Report finds that customers expect retailers to have a clear brand purpose now more than ever before. Jo Gaines, AVP, Salesforce Digital360 and Executive Sponsor, Salesforce Women's Network ANZ, discusses why customer experiences have changed and how retailers can show they’re walking the talk.

Discover how one of Australia's most recognisable activewear brands had two of its highest sales days in its 30-year history after partnering with Salesforce to deliver global business growth.

Customer expectations are changing, and in a digital-first world you need to stand out to stay ahead. Learn why Macquarie Bank and Lendlease think employee and customer experience are linked, and how trust is key to success in both.

New research reveals why today’s commerce strategies need greater visibility and flexibility.

Moving to Salesforce was a big jump for SaaS employment solutions platform PaySauce. But as the platform’s Head of Sales and Marketing explains, the move was essential in bringing the team on the same page and helping them gear up for growth.

Net-zero targets and the imperative for accelerated decarbonisation requires that the full potential of customer (demand-side) participation is harnessed to ensure a sustainable energy system. The transition is happening but, to be successful, energy companies must build trust with the emerging energy prosumer, and ensure community social licence. Drawing on insights from AGL, Telstra Energy, and EnergyLab — Australia's largest climate tech startup accelerator — our own Industry Director of Energy & Utilities, Joe Delaney, explains why.

Many businesses talk about the importance of customer experience (CX), but few realise that the secret to great customer service is to start with ensuring your employees have a good experience (EX) and creating a positive workplace culture, especially in a work-from-anywhere world.

In the face of a rapidly evolving business landscape, organisations are looking for a leg-up when implementing significant change. We sat down with Canva, The Warehouse Group and Foxtel to hear the lessons they learned along the way.

Even in a challenging year, there were bright spots. Four small and medium-sized businesses (SMBs) share their favourite moments with the customers and communities who helped them keep the lights on during the pandemic. Here’s what they shared – and what these highlights can teach us about how to make 2022 an even brighter year.