Going Deeper Into Customer Data and Marketing Personalisation
The more that Norths Collective has explored the digital marketing potential of the Salesforce ecosystem, the more they are reaping the rewards. Robert Lopez, General Manager of CX, Brand and Innovation, reveals the great strides Norths Collective have made over the past year and takes us through their vision for the future .
5 new sales metrics every sales manager should be thinking about
Discover why businesses are considering sales performance metrics that shift focus to long-term customer and employee relationships.
Why Member Engagement Is a Top Priority for Superannuation Funds
Super stapling is transforming the super fund imperative by eliminating old acquisition streams and putting customer education and engagement front and centre.
The Top 3 Small Business Trends for 2022
It’s been an unpredictable year for small and medium-sized businesses (SMBs) in Australia and New Zealand. As 2021 comes to a close, none of us have a crystal ball — but we do have recent research that hints at what’s to come in 2022.
How Consumer Engagement Will Be a Powerful Tool for Energy Resilience
Joe Delaney, Industry Strategy Director, Energy & Utilities at Salesforce, argues that increased customer engagement will allow Australian and New Zealand’s electricity networks to enable a more resilient energy system.
After the Third-Party Cookie Crumbles: Future Success Starts With Customer Loyalty
Salesforce Marketing Cloud and Loyalty Management specialists Maryrose Walsh and Brendan Gomes reveal how zero-party data is now more important than ever.
6 Mistakes to Avoid When Mapping Customer Journeys
With outstanding customer experience at the heart of any successful marketing strategy, marketers need to be wary of these common pitfalls that can undermine customer relationships before they even begin.
Why Customer Journey Mapping Is More Than a Marketing Buzzword
Customer journey mapping. Marketing jargon or a valuable concept that leads to results? Here’s a quick explanation on what it is and how you can entwine it with your marketing funnel.
Meeting the Challenge of Improving Customer Experience in Manufacturing
Many manufacturing companies are still playing catch up when it comes to understanding what’s involved in creating great customer experience. Here, industry leaders share their experience of delivering B2C style experiences in a B2B dominated sector.
5 Ways Marketers Can Create a Great Post-Purchase Experience
More than ever, the role of marketers must extend beyond the transaction and include post-purchase strategies that nurture a meaningful, continued relationship with the customer. Here, Mark Cameron, CEO at W3. Digital, shares his top strategies for extending and enriching the customer experience.