How Customer Loyalty Turns SMEs Into Brands That Last
Discover why customer loyalty is important in the digital economy and how to measure and leverage it.
What Is Sales Enablement? A Complete Guide
Empower your reps to sell more efficiently with impactful coaching, effective onboarding, and guidance in the flow of work.
Complete Guide to Customer Experience
Brands need to build customer relationships and provide experiences that exceed expectations. If not, your connected customer will find a competitor who can.
4 Ways to Improve the Digital Banking Experience
The digital solutions banks should put at the heart of their customer experience strategy.
The AI Solutions Offered by Generative CRM
Generative AI is poised to reshape CRM across companies in the years to come. See how this buzzy new tech, when used with your CRM, can help your teams work more efficiently and create better customer experiences.
6 Mistakes to Avoid When Mapping Customer Journeys
With outstanding customer experience at the heart of any successful marketing strategy, marketers need to be wary of these common pitfalls that can undermine customer relationships before they even begin.
How To Improve Customer Focus: 6 Tips and Strategies
This is our step-by-step guide to create a more customer-focused culture in your organisation.
Salesforce Live 2022: Roadshow Highlights and A/NZ Trailblazer Magic
Salesforce Live is bringing the best of Dreamforce to Australia and New Zealand, including insights into how local Trailblazers like you are doing more with less, all while still making customer magic. Follow us as we recap the most inspiring stories and lessons.
Start Using Customer Journey Maps For Creative Campaigns
A customer journey map can be the difference between knowing the user experience you’re offering and leaving a user’s brand experience to chance. Here we explain what a customer journey map is, how to create one and why it can drive creativity.
Putting Brand Purpose Into Practice: A Handy Guide for Retailers
The latest edition of Saleforce’s annual State of Connected Customer Report finds that customers expect retailers to have a clear brand purpose now more than ever before. Here's why customer experiences have changed and how retailers can show they’re walking the talk.