Customer Relationships

Something has been concerning me about some conversations and topics at marketing events over the last few years. Of course there has been lively discussion about the latest technologies and that facilitates customer focused approach to business. This has been topical as in the latest Connected Customer report, where 58% of consumers agree that technology has significantly changed their expectations of how companies should interact with them. But then the conversation often moves towards about the fact that marketers need to have a greater impact on, and a seat at, the board table.

Self-service portal design can be a tricky process. These tips will help you create the self-service experience your customers expect.

The fifth annual State of Marketing report provides insights from 4100 leading global marketers on strategic priorities, challenges, trends and technologies. Here are the highlights. In the five years since we released the…

AI isn’t the latest ‘quick fix’ for sales. It’s the future of a productive team.

We’re officially in a trust crisis – with trust falling globally across media, business, government and NGOs.

Providing excellent customer experience (CX) is no longer an easy feat. Customers’ expectations have altered, with many seeking differentiated experiences based on trust and understanding. They are more informed and, to win hearts,…

Our research for the State of the Connected Customer report found that today’s hyper-connected and data-driven world, consumers increasingly expect personalised, intelligent and seamless customer experience. Here’s how to provide it.

We’re in the midst of the Fourth Industrial Revolution — IoT, innovation and technology are transforming the way we work and customer expectations. Every industry is facing change that was once inconceivable. By…

Luxury Escapes is Australia’s fastest growing travel business, having won over more than 2 million customers and reached $200 million in annual revenue in just four years.