Create more magical customer moments with real-time, data-driven interactions.
How Customer Loyalty Turns SMEs Into Brands That Last
Discover why customer loyalty is important in the digital economy and how to measure and leverage it.
Complete Guide to Customer Experience
Brands need to build customer relationships and provide experiences that exceed expectations. If not, your connected customer will find a competitor who can.
4 Ways to Improve the Digital Banking Experience
The digital solutions banks should put at the heart of their customer experience strategy.
The AI Solutions Offered by Generative CRM
Generative AI is poised to reshape CRM across companies in the years to come. See how this buzzy new tech, when used with your CRM, can help your teams work more efficiently and create better customer experiences.
6 Mistakes to Avoid When Mapping Customer Journeys
With outstanding customer experience at the heart of any successful marketing strategy, marketers need to be wary of these common pitfalls that can undermine customer relationships before they even begin.
Editors' Picks
Salesforce Live 2022: Roadshow Highlights and A/NZ Trailblazer Magic
Salesforce Live is bringing the best of Dreamforce to Australia and New Zealand, including insights into how local Trailblazers like you are doing more with less, all while still making customer magic. Follow us as we recap the most inspiring stories and lessons.
Start Using Customer Journey Maps For Creative Campaigns
A customer journey map can be the difference between knowing the user experience you’re offering and leaving a user’s brand experience to chance. Here we explain what a customer journey map is, how to create one and why it can drive creativity.
Putting Brand Purpose Into Practice: A Handy Guide for Retailers
The latest edition of Saleforce’s annual State of Connected Customer Report finds that customers expect retailers to have a clear brand purpose now more than ever before. Here's why customer experiences have changed and how retailers can show they’re walking the talk.
How Personalisation Transforms Customer Experience
Want to deliver a personalised customer experience? Here’s how you can meet their expectations.
Financial Services Have Slipped for A/NZ Customers — What Needs to Change?
The latest Future of Financial Services Report — a window into global consumer preferences and behaviour — hones in on what Australians and New Zealanders want from today’s financial service providers.
